TargetVideo
Business Profile
Core Value Proposition
TargetVideo provides content monetization and digital advertising services to publishers and advertisers worldwide.
Target Customer
Publishers and advertisers seeking video monetization and ad-tech solutions.
Key Differentiator
An all-in-one ad-tech and monetization platform featuring a plug-and-play HTML5 video player, in-house native advertising, cross-channel monetization (including OTT/CTV), a large premium publisher network, and dedicated customer success.
Implementation Timeline
Testimonials indicate near-immediate monetization at launch and rapid deployment across multiple sites within weeks.
Pain Points
- 1Difficulty monetizing video content across websites and networks
- 2Fragmented ad tech for video advertising and brand safety concerns
- 3Complex cross-channel monetization (web, mobile, OTT/CTV) and ad yield optimization
Key Features
- 1Managed Video Player (Plug-and-Play) for quick monetization with premium ad demand
- 2All-in-one HTML5 Video Platform with live streaming, OTT apps, and DRM
- 3In-house Native Advertising solution with access to a large inventory network and 100M+ unique users
- 4Campaign production, in-house video and editorial content development, branding and product placement
- 5Data insights, segmentation, GDPR compliance, and brand safety guarantees
Target Customer Industries
Decision Makers
- 1Founder & CEO
- 2Co-Founder
- 3Co-CEO
- 4CTO
Client Results
- 1More than doubled sales for a publisher (Leben und Erziehen)
- 2Ad revenue started on the day of launch for Pink News
- 3Rolled out the native player to more than 30 sites within a few weeks (Modern Luxury)
Competitive Advantages
- 1Plug-and-play integration requiring minimal setup
- 2In-house video production and native advertising capabilities
- 3Brand safety, URL transparency, and GDPR compliance
- 4Large scale audience reach: 100M+ unique users and 1BN+ monthly views
- 5Cross-channel monetization including OTT/CTV and live streaming with DRM
Key Benefits
Case Studies & Success Stories
Leben und Erziehen β Double-digit sales growth through TargetVideo monetization
Publisher reports more than doubled sales after partnering with TargetVideo for video advertising; demonstrates effectiveness of their monetization approach.
Pink News β Immediate monetization after launch
Testimonial notes revenue started from the day the product launched; strong onboarding and advocacy for the platform.
Modern Luxury β Rapid multi-site deployment
Rolled the native player out to more than 30 sites in just a few weeks; positive feedback on functionality and speed of rollout.
Auto Proyecto β Expert partnership in video monetization
Customer testimonial praising TargetVideo's expertise in video monetization and responsive support for platform improvements.
Additional Product Information
Product Description
TargetVideo provides content monetization and digital advertising services to publishers and advertisers worldwide, with an all-in-one HTML5 video player, in-house native advertising, and cross-channel monetization including OTT/CTV.
Target Market
Publishers and advertisers worldwide seeking monetization and ad-tech solutions for video content
Unique Value Proposition
All-in-one ad-tech and monetization platform combining a plug-and-play video player, native advertising network, premium inventory, and cross-channel monetization, backed by a global publisher network and strong customer success.
Technical Requirements
Embed the TargetVideo Managed Player HTML5 player; supports OTT apps, live streaming, DRM; in-house production and ad management; requires internet access and embedding capabilities.
Pricing Model
Not disclosed in the provided content
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