Tchibo
Business Profile
Core Value Proposition
Tchibo provides weekly themed shopping experiences across coffee, fashion, furniture, and mobile services, with online ordering, app-exclusive discounts, and a coffee subscription.
Target Customer
General online shoppers seeking weekly inspiration across multiple categories; business customers seeking office coffee solutions.
Key Differentiator
Weekly Themenwelten (themed collections) plus a bundled mix of coffee subscriptions and a wide product range, plus ongoing app-exclusive discounts.
Implementation Timeline
Discounts are available immediately (subscription discounts, app discounts); delivery and fulfillment align with standard online shopping timelines.
Pain Points
- 1Finding fresh style and product inspiration each week online.
- 2Getting consistent discounts on coffee and other products.
- 3Access to convenient, office-friendly coffee solutions for businesses.
Key Features
- 1Weekly Themenwelten (themed collections)
- 2Kaffee-Abo with 10% discount and free delivery
- 3App-exclusive discounts (12% off on fast-moving items)
- 4Discounts on bulk packaging (5% Off Großpackungen)
- 5Diverse product catalog: Kaffee, Mode, Möbel, Mobilfunk, and more
- 6Store finder, Click & Collect, and delivery options
Target Customer Industries
Client Results
- 1Cost savings from ongoing discounts (10%, 12%, 5%), and bundle deals
- 2Convenience of online shopping with themed selections and a coffee subscription
- 3Enhanced office coffee experience through business offerings
Competitive Advantages
- 1Distinct weekly themed collections to drive engagement
- 2Multiple discount programs (app discounts, subscription, bulk packaging)
- 3Broad product range beyond coffee (fashion, furnishings, mobile)
- 4Office coffee solutions for businesses
- 5Free returns and flexible payment options through online services
Key Benefits
Additional Product Information
Product Description
A German online retailer offering coffee, fashion, furniture, and mobile services with weekly themed shopping worlds, discounts, and a coffee subscription; also provides business coffee solutions for offices.
Target Market
German-speaking online shoppers and businesses seeking coffee and consumer goods, including corporate customers for office coffee.
Unique Value Proposition
Weekly new themes paired with a coffee subscription and extensive discounts across a multi-category catalog.
Technical Requirements
{"Mobile app (iOS/Android) with exclusive discounts","Online store with account, payments, and loyalty features","Newsletter signup and account management","Click & Collect, store finder, and delivery options"}
Pricing Model
{"Kaffee-Abo: 10% discount, cancel anytime, free delivery","Bulk pack discounts: 5% off Großpackungen","Site-wide promotions: app discounts (12%), deals of the week up to 23% off"}
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