Tchibo

Business Profile

Core Value Proposition

Tchibo provides weekly themed shopping experiences across coffee, fashion, furniture, and mobile services, with online ordering, app-exclusive discounts, and a coffee subscription.

Target Customer

General online shoppers seeking weekly inspiration across multiple categories; business customers seeking office coffee solutions.

Key Differentiator

Weekly Themenwelten (themed collections) plus a bundled mix of coffee subscriptions and a wide product range, plus ongoing app-exclusive discounts.

Implementation Timeline

Discounts are available immediately (subscription discounts, app discounts); delivery and fulfillment align with standard online shopping timelines.

Pain Points

1Finding fresh style and product inspiration each week online.
2Getting consistent discounts on coffee and other products.
3Access to convenient, office-friendly coffee solutions for businesses.

Key Features

1Weekly Themenwelten (themed collections)
2Kaffee-Abo with 10% discount and free delivery
3App-exclusive discounts (12% off on fast-moving items)
4Discounts on bulk packaging (5% Off Großpackungen)
5Diverse product catalog: Kaffee, Mode, Möbel, Mobilfunk, and more
6Store finder, Click & Collect, and delivery options

Target Customer Industries

Client Results

1Cost savings from ongoing discounts (10%, 12%, 5%), and bundle deals
2Convenience of online shopping with themed selections and a coffee subscription
3Enhanced office coffee experience through business offerings

Competitive Advantages

1Distinct weekly themed collections to drive engagement
2Multiple discount programs (app discounts, subscription, bulk packaging)
3Broad product range beyond coffee (fashion, furnishings, mobile)
4Office coffee solutions for businesses
5Free returns and flexible payment options through online services

Key Benefits

1Weekly inspiration through themenwelten

2Discounted coffee subscriptions with free delivery

3App-based discounts on many items

4Discounts on bulk purchases

5Integrated business coffee solutions for offices

Additional Product Information

Product Description

A German online retailer offering coffee, fashion, furniture, and mobile services with weekly themed shopping worlds, discounts, and a coffee subscription; also provides business coffee solutions for offices.

Target Market

German-speaking online shoppers and businesses seeking coffee and consumer goods, including corporate customers for office coffee.

Unique Value Proposition

Weekly new themes paired with a coffee subscription and extensive discounts across a multi-category catalog.

Technical Requirements

{"Mobile app (iOS/Android) with exclusive discounts","Online store with account, payments, and loyalty features","Newsletter signup and account management","Click & Collect, store finder, and delivery options"}

Pricing Model

{"Kaffee-Abo: 10% discount, cancel anytime, free delivery","Bulk pack discounts: 5% off Großpackungen","Site-wide promotions: app discounts (12%), deals of the week up to 23% off"}

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