Tealium Customer Data Platform (CDP)
Business Profile
Core Value Proposition
Tealium Customer Data Platform (CDP) delivers real-time data collection, unification, and activation to drive personalized customer experiences and AI-ready analytics across a large tech stack.
Target Customer
Marketing teams, Data & Analytics teams, and IT departments at enterprises and growth-stage organizations seeking real-time customer data and cross-channel activation.
Key Differentiator
Real-time data activation with no batching, a marketplace of 1,300+ integrations, and a privacy-first, first-party data approach; recognized as a Gartner MQ Leader for two consecutive years.
Implementation Timeline
Not specified in provided content; the material emphasizes rapid time-to-value but no exact implementation timeframe.
Pain Points
- 1Data fragmentation/chaos across multiple systems hindering real-time personalization
- 2Difficulty collecting, unifying, and activating data across channels and tools
- 3Privacy, consent, and data governance requirements in real-time deployments
Key Features
- 1Real-time Data Collection & Quality
- 2Real-time CDP & Predictive Insights
- 3Data Management & Storage
- 4Tealium Moments for real-time intelligence and action
- 5Integrations Marketplace with 1,300+ integrations
- 6Cloud Data Warehouse Partner Ecosystem
- 7Identity Partner Ecosystem for identity resolution
- 8Single View of the Customer / Unified Customer Profile
Target Customer Industries
Decision Makers
- 1Head of Digital & Data – Danone Nutricia
- 2Marketing Transformation & Gen AI Lead – Spark New Zealand
- 3Head of Engagement Martech – Legal & General
Client Results
- 1418% ROI of CDP Investment (Danone Nutricia case)
- 222% Increase in Conversions (Spark New Zealand case)
- 354% Increase in Call-to-Lead Conversion (Legal & General case)
Competitive Advantages
- 1Real-time activation of data across the stack (no batching)
- 2Extensive integrations (1,300+ turnkey options) to work with existing tools
- 3Privacy-first approach with consent-driven data collection
- 4Enterprise-grade capabilities with ease of use for both data scientists and marketers
- 5Gartner Magic Quadrant Leader for 2025 and two years running
Key Benefits
Case Studies & Success Stories
Danone Nutricia Nurtures Lifetime Value through Real-Time Insights with Tealium CDP
Demonstrates 418% ROI on CDP investment; highlights real-time data activation to maximize customer value.
Spark New Zealand: From Data Chaos to Autonomous Marketing
Showcases 22% increase in conversions through real-time personalization and activation (with Snowflake and Kapello).
Legal & General Transforms Customer Engagement Through Real-Time Data and Insight
Reports a 54% increase in call-to-lead conversions.
Additional Product Information
Product Description
A real-time customer data platform that collects, unifies, and activates customer data; supports AI-ready data streams, extensive integrations, and privacy-first data governance.
Target Market
Enterprises and growth-focused organizations seeking real-time customer data, personalization, and data-driven decision making.
Unique Value Proposition
Real-time, privacy-focused CDP with 1300+ integrations that enables immediate activation of data for personalized CX and AI-driven insights, without reliance on batch processing.
Technical Requirements
Not specified in provided content.
Pricing Model
Not specified in provided content.
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