Telcel
Business Profile
Core Value Proposition
Telcel provides access to the 5G network with the largest nationwide coverage, a broad catalog of mobile devices, and a suite of consumer and business mobile services.
Target Customer
Individuals (consumers) and Businesses (Empresas) seeking mobile connectivity, devices, and related services in Mexico.
Key Differentiator
Largest national network coverage with 5G capability and a wide ecosystem of services (devices, plans, Amigo prepaid options, international roaming, eSIM, Mi Telcel app) aimed at both individuals and enterprises.
Implementation Timeline
Portability and number transfer available in 24 hours; value from services such as 5G access and plan activation is immediate after enrollment/activation.
Pain Points
- 1Need reliable high-speed mobile connectivity across the country (5G availability and broad coverage).
- 2Desire for easy billing, payments, and balance recharges.
- 3Need to switch carriers while keeping the same number (portabilidad) with quick activation.
Key Features
- 15G network access and the largest network coverage in the country
- 2Plan options including Plan de Renta, Amigo prepaid, Viajero Internacional (international roaming) and Mi Telcel app
- 3Portability with number retention (24-hour porting window) and rights for users
- 4Amigo program with balance management, promotions, and trade-in options
- 5Online store and eSIM support with Telcel’s ecosystem (Mi Telcel, Telcel en casa, devices and accessories)
Target Customer Industries
Client Results
- 1Users gain high-speed 5G connectivity with broad nationwide coverage
- 2Customers can manage payments, recharges, and plans through self-service channels
- 3Portability allows switching operators while retaining the same phone number (within 24 hours)
Competitive Advantages
- 1La red 5G más rápida con la mayor cobertura en México
- 2Amplio catálogo de dispositivos y planes
- 3Servicios integrados para personas y empresas (Mi Telcel, Telcel Empresas, eSIM, soluciones Cloud, etc.)
- 4Experiencias y promociones (Amigo, deportes/entretenimiento) y Trade-in
- 5Canalización de pagos y recargas fáciles a través de una plataforma unificada
Key Benefits
Additional Product Information
Product Description
Telcel ofrece servicios de telefonía móvil, planes, dispositivos y soluciones de conectividad en México, destacando la red 5G y cobertura amplia, con opciones para consumidores y empresas.
Target Market
Consumidores (Personas) y Empresas (B2B) que requieren conectividad móvil, dispositivos y soluciones asociadas.
Unique Value Proposition
La red 5G con mayor cobertura en México, combinada con un amplio ecosistema de dispositivos y servicios para usuarios individuales y empresas.
Technical Requirements
Soporte de eSIM; compatibilidad de dispositivos; uso de la app Mi Telcel; acceso a tienda en línea y portales de autoservicio
Pricing Model
No especificado en el contenido proporcionado
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