Telstra Personal

Business Profile

Core Value Proposition

Telstra provides Australia's largest mobile network, offering plans for NBN broadband internet, mobile phones, 5G, and on-demand streaming services.

Target Customer

Individuals and households looking for mobile and broadband services in Australia.

Key Differentiator

Telstra's key differentiator is its position as Australia's largest mobile network, offering extensive coverage and high-speed internet options.

Implementation Timeline

Customers can see immediate value upon activation of services and plans.

Pain Points

1Need for reliable and extensive mobile network coverage.
2Desire for high-speed internet connectivity at home.
3Requirement for flexible payment and trade-in options for mobile devices.

Key Features

1Extensive mobile network coverage across Australia.
2High-speed NBN broadband internet plans.
3Trade-in program for upgrading mobile devices.
4Telstra Plus rewards program for earning points and discounts.
5Flexible payment assistance options for customers in need.

Target Customer Industries

Client Results

1Improved mobile and internet connectivity for users.
2Cost savings through trade-in credits and promotional discounts.

Competitive Advantages

1Largest mobile network in Australia.
2Comprehensive rewards program (Telstra Plus) for customers.
3Flexible trade-in and payment assistance options.

Key Benefits

1Reliable and extensive network coverage.

2High-speed internet connectivity.

3Rewards and savings through Telstra Plus.

Additional Product Information

Product Description

Telstra Personal provides mobile and internet services, including high-speed NBN plans and mobile devices, with options for trade-ins and rewards.

Target Market

Australian consumers seeking mobile and broadband services.

Unique Value Proposition

Telstra's extensive mobile network coverage and high-speed internet plans make it a leading choice for connectivity in Australia.

Technical Requirements

Eligible devices and plans may be required for certain offers and services.

Pricing Model

Varies by plan and service selected; includes promotional discounts and trade-in credits.

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