Texas A&M University
Business Profile
Core Value Proposition
Texas A&M University provides education and research opportunities to develop leaders of character who create lasting impact across Texas, the nation, and beyond.
Target Customer
{"Future students","Current students","Faculty and staff","Parents & families","Veterans","Researchers","Donors"}
Key Differentiator
Aggie tradition and six core values, combined with world-class research and a multi-campus presence (College Station, Galveston, McAllen, Qatar) and a broad range of programs across 16 colleges and schools.
Implementation Timeline
Not specified in the content
Pain Points
- 1Navigating admissions and applying to Texas A&M University
- 2Understanding costs, tuition, and access to financial aid
- 3Identifying appropriate majors, programs, and transfer paths while needing academic resources and support
Key Features
- 1Majors & Minors across 16 colleges and schools
- 2Education Abroad programs and global campuses
- 3Academic Support resources and Honors Programs
- 4University Libraries and Course Catalogs
- 5Campus resources including housing, dining, safety, and student life
Target Customer Industries
Decision Makers
- 1President
Client Results
- 1Graduates attain degrees and credentials and enter the workforce prepared to lead with character
- 2Research outputs and innovations that have global impact
Competitive Advantages
- 1Integration of high-quality education with world-class research
- 2Strong campus culture and traditions (Aggie spirit) plus a recognized leadership development focus
- 3Multiple campuses and international locations enable diverse access and programs
- 4Comprehensive resources (libraries, labs, academic programs, and student services)
Key Benefits
Additional Product Information
Product Description
A comprehensive higher education and research institution offering undergraduate, graduate, and professional programs across 16 colleges and schools, with campuses in College Station and beyond, plus international locations.
Target Market
Prospective and current students, researchers, faculty, families, and supporters seeking higher education and research opportunities
Unique Value Proposition
Texas A&M University uniquely combines rigorous academics, broad research initiatives, and a distinctive Aggie culture and values to develop leaders who serve the public and create a safer, brighter future.
Technical Requirements
Not specified
Pricing Model
Not specified; information available on costs, tuition, and financial aid
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