Thalia.de (formerly Weltbild.de)

Business Profile

Core Value Proposition

Thalia.de (formerly Weltbild.de) provides an expanded online shopping experience for books, eBooks, toys, and more, with online delivery, in-store pickup, and tolino eReader integration.

Target Customer

End consumers in Germany and Austria who shop for books, media, and related products; tolino eReader users; institutions such as schools, libraries, and businesses that rely on Thalia/Weltbild services.

Key Differentiator

Large product catalog (over 12 million products on thalia.de); extensive store network (nearly 400 Thalia/bookstores in Germany and Austria); fast in-store pickup (Click & Collect within one hour); tolino eReader integration and eBook reading via Thalia accounts; exclusive editions and curated collections; loyalty programs and promotions.

Implementation Timeline

Weltbild.de ist jetzt Thalia.de; insolvency-related closures occurred (Weltbild stores closed by Aug 31, 2024). Tolino-related changes require a library-link with a Thalia account before 30.09.2024. Customers can start online shopping immediately on Thalia.de; tolino-related transitions are being guided on the site.

Pain Points

1Gutscheine and coupons bought via Weltbild cannot be redeemed at Thalia.
2Gekaufte Weltbild-Ware oder Bestellungen aus Altaufträgen aren’t part of transferred assets; information on returns/replacements for those orders is not provided.
3Tolino eReader account/content needs to be reconfigured for Thalia (Bibliotheken verknüpfen) before 30.09.2024; some features migrate while others do not.

Key Features

1Online shop with over 12 million products on thalia.de
2Click & Collect: Abholung in einer Thalia-Buchhandlung innerhalb einer Stunde
3Delivery to home; international shipping to many countries
4tolino eReader integration and transfer guidance for eBooks
5Loyalty and promotional programs (KultClub, PAYBACK; Newsletter benefits)

Target Customer Industries

Competitive Advantages

1Expanded product range and access to millions of items online
2Nationwide store network with in-store pickup options
3Fast delivery options and Click & Collect within one hour
4tolino ecosystem continuity for eBooks and readers
5Exclusive editions and curated gift items through Thalia
6Rewards and promotional programs (PAYBACK points, KultClub)

Key Benefits

1Over 12 million products available online

2In-store pickup within one hour (Click & Collect)

3Wide delivery network and international shipping options

4tolino eReader integration and seamless eBook access

5Loyalty and promotional benefits (PAYBACK, KultClub) and newsletters

Additional Product Information

Product Description

An online bookstore and media retailer transitioning from Weltbild.de to Thalia.de, offering books, toys, eBooks, and related products with online shopping, in-store pickup, and tolino eReader integration; includes extensive catalog, store network, and loyalty programs.

Target Market

Germany and Austria (consumers and institutions), with tolino users transitioning from Weltbild

Unique Value Proposition

A merged online and offline shopping experience with a vast catalog, strong store network, fast pickup, tolino eReader integration, and exclusive editions—now via Thalia.de after the Weltbild transition.

Technical Requirements

Requires a Thalia account; for tolino eReader, linking Weltbild library accounts to Thalia accounts is required before 30.09.2024; to use tolino eReader with Thalia, a factory reset of the device may be needed as part of the switch.

Pricing Model

Prices shown with standard MSRP (UVP) and discounted prices on many items; some items show UVP alongside sale pricing; shipping benefits include Versandkostenfrei (free shipping) as part of Thalia’s advantages.

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