The 74
Business Profile
Core Value Proposition
The 74 provides no-paywall, essential education news and commentary, delivering data-driven, investigative journalism on U.S. education from early childhood through college and career.
Target Customer
Educators, students, parents, school leaders, policymakers, researchers, and education-focused readers in the United States seeking informed, evidence-based reporting on education issues.
Key Differentiator
A nonprofit, no-paywall journalism outlet focused specifically on education, backed by data, investigation, and expertise, with dedicated verticals (e.g., zero2eight) and a emphasis on students, teachers, and system-wide solutions.
Implementation Timeline
Immediate value upon access with continuous updates; newsletters packaged and delivered on a regular schedule (daily, biweekly, etc.).
Pain Points
- 1Difficulty accessing rigorous, fact-based education reporting due to political polarization and misinformation
- 2Learning loss and equity concerns amplified by the pandemic require authoritative analysis and solutions
- 3Fragmented education coverage across outlets; need a centralized source dedicated to education policy, practice, and outcomes
Key Features
- 1No paywall; free access to news, analysis, and commentary
- 2Daily news coverage plus specialized newsletters (e.g., The 74 Daily, The Catch-Up, LA School Report)
- 3Investigative reporting and expert commentary on K-12, higher education, and related policies
- 4Verticals and series such as zero2eight (early care for ages 0–8) and The 74 Interview
Target Customer Industries
Decision Makers
- 1Investigative reporter
Client Results
- 1Readers gain a clearer, data-backed understanding of education issues
- 2Policymakers and educators are exposed to solutions and accountability opportunities
- 3Increased accessibility to high-quality education journalism (no paywall)
Competitive Advantages
- 1No paywall and free access to all readers
- 2Nonprofit model backed by data, investigation, and expertise
- 3Dedicated education focus across a broad spectrum (K-12 to career) with diverse formats (news, analysis, opinion, video, interviews)
- 4Continuously updated content and targeted newsletters for timely information
Key Benefits
Additional Product Information
Product Description
A nonprofit news outlet covering America’s education system from early childhood through college and career, providing news, analysis, investigation, and multimedia reporting; includes verticals like zero2eight and a suite of newsletters.
Target Market
Educators, students, parents, school and district leaders, researchers, policymakers, and education advocates in the U.S.
Unique Value Proposition
Independent, fact-based education journalism without paywalls, centered on students and teachers, and amplified by data-driven reporting, expert opinions, and accessible multimedia content.
Technical Requirements
Online access required; newsletters available through The 74 site; some verticals (e.g., zero2eight) use Substack for newsletters;
Pricing Model
Free access supported by donations and philanthropic/nonprofit funding; no paywall for readers
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