The Athletic
Business Profile
Core Value Proposition
[The Athletic] provides unrivaled sports coverage with breaking news, powerful stories and smart analysis from the best writers in sports.
Target Customer
Sports fans and readers seeking in-depth, timely coverage and analysis across multiple leagues and teams.
Key Differentiator
Unrivaled coverage across every team you care about and every league you follow, delivered by the best writers in sports, plus podcasts and newsletters.
Implementation Timeline
Value available immediately upon subscribing; ongoing access to content thereafter
Pain Points
- 1Need for breaking sports news and updates across many leagues and teams
- 2Desire for in-depth storytelling and smart analysis from top writers
- 3Preference for a single source covering scores, schedules, and multimedia content
Key Features
- 1News and feature stories
- 2Scores and schedules
- 3Podcasts
- 4Newsletters (e.g., The Pulse, The Bounce, The Windup, etc.)
- 5Region-specific editions (US edition; International edition)
Target Customer Industries
Client Results
- 1Access to breaking news, powerful stories, and smart analysis from top sports writers
- 2Comprehensive coverage across all teams and leagues
- 3Multimedia content including podcasts and newsletters for ongoing engagement
Competitive Advantages
- 1Unrivaled breadth of coverage across all teams and leagues
- 2Top-tier writers delivering in-depth stories and analysis
- 3Multiple content formats (articles, scores, schedules, podcasts, newsletters)
- 4Regional edition options and a broad set of newsletters
Key Benefits
Additional Product Information
Product Description
Digital sports news platform delivering sports news, stories, scores, schedules, podcasts, and more.
Target Market
Sports fans and readers seeking in-depth coverage and analysis of sports across multiple leagues and teams.
Unique Value Proposition
Unrivaled, comprehensive sports coverage by top writers across all leagues, with multimedia formats and newsletters.
Technical Requirements
Not specified in the content
Pricing Model
Not specified in the content
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