The Better India
Business Profile
Core Value Proposition
[The Better India] provides positive, solutions-based news content and brand advertising opportunities through a large impact platform.
Target Customer
General readers seeking inspirational, impact-focused stories; brands and advertisers seeking CSR-aligned, authentic campaigns to reach audiences in India.
Key Differentiator
World's largest positive and solutions-based content driven impact platform delivering stories of change, inspiration, resilience, and more.
Implementation Timeline
Not specified
Pain Points
- 1Negative or sensationalist media coverage lacking solutions-based context
- 2Brands seeking credible, purpose-driven advertising partnerships
- 3Readers desiring credible, inspiring content about social impact and change
Key Features
- 1Curated topic-driven content across categories (Environment, Healthcare, Farming, Culture, Travel, etc.)
- 2Brand Campaigns and Advertise With Us options for partnerships
- 3Video content and visual storytelling
- 4Newsletter subscription and regular updates
- 5User accounts with bookmarking and profile features
Target Customer Industries
Competitive Advantages
- 1Large reach as a leading platform for positive impact content
- 2Solutions-based storytelling focus
- 3Dedicated brand campaigns and advertising partnerships
- 4Extensive category coverage across sustainability, education, health, culture, travel, etc.
Key Benefits
Additional Product Information
Product Description
A media platform that publishes positive, solutions-based stories and offers brand campaigns/advertising opportunities to partner with impact-driven narratives.
Target Market
Readers seeking hopeful, change-oriented journalism and brands seeking authentic CSR/brand-building campaigns in India.
Unique Value Proposition
Combines broad coverage of impact-focused stories with accessible advertising partnerships, delivering authentic, hopeful content at scale.
Pricing Model
Not explicitly provided; reader access appears free; advertising opportunities exist via 'Advertise With Us'.
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