The City University of New York (CUNY)
Business Profile
Core Value Proposition
The City University of New York provides a comprehensive public higher education system across 26 colleges, offering 2,800+ majors and programs, degrees at associate through doctoral levels, and online/continuing education options to help students achieve social mobility in New York.
Target Customer
Prospective and current students in New York City and surrounding areas seeking affordable, accessible higher education; first-generation college students; adult learners; international students; families; and continuing education seekers.
Key Differentiator
A single public university system spanning 26 colleges with a broad range of degree options and online/continuing education, anchored by a social-m mobility mission and strong NYC focus, including notable ROI indicators and Forbes payoff recognition.
Implementation Timeline
Not explicitly specified in the provided content; references to ongoing initiatives and the 2025–2026 academic year suggest value is realized over academic cycles and across yearly outcomes.
Pain Points
- 1High cost of higher education and student debt among students and families
- 2Access and completion barriers for first-generation and low-income students
- 3Navigating transfer paths, online education options, and re-enrollment for non-traditional students
Key Features
- 11 University, 26 Colleges with 2,800+ majors & programs
- 2Degrees offered across multiple levels: associate, bachelor’s, graduate, certificates, and continuing education
- 3Online education offerings and platforms (Online Education at CUNY, Brightspace LMS, CUNYfirst, Transfer Explorer, DegreeWorks)
- 4Financial aid support and resources (FAFSA guidance, scholarships, loans, tax benefits) and evidence of debt-free outcomes for many grads
- 5Career and workforce alignment initiatives (Career Success Initiatives, industry partnerships, and employer-relevant programs) and a focus on social mobility
Target Customer Industries
Decision Makers
- 1Chancellor
- 2Executive Vice Chancellor
Client Results
- 160% of undergraduates are first in their family to graduate from college
- 267% of in-state undergrads attend tuition-free
- 375% of students graduate with $0 debt
- 482% of alumni stay in New York City
- 5$600+ million in grants won by faculty each year
- 6$33.2 billion in added value per year to New York State
Competitive Advantages
- 1Large-scale public university system with 26 colleges and broad program breadth
- 2Strong social mobility mission and demonstrable outcomes (debt-free graduation, FAFSA support, first-generation students)
- 3Evidence of ROI and economic impact (Forbes payoff recognition, $33.2B added value to NYS)
- 4Robust access to financial aid, grants, and tuition assistance for in-state students
- 5Online and transfer-enabled pathways (Brightspace, CUNYfirst, Transfer Explorer) support flexible learning
Key Benefits
Case Studies & Success Stories
Forbes Highest Payoff
Eight CUNY colleges were listed by Forbes among the nation’s ‘25 Colleges with the Highest Payoff,’ including one school ranked No. 1, highlighting strong post-graduate value.
Additional Product Information
Product Description
A public university system comprising 26 colleges offering undergraduate, graduate, certificate, and continuing education across NYC, with online options and a focus on social mobility and workforce preparation.
Target Market
New York City residents and communities seeking accessible and affordable higher education; prospective students, current students, adult learners, international students, and alumni seeking continuing education and degree advancement.
Unique Value Proposition
Public, NYC-centric higher education ecosystem delivering breadth of programs, strong affordability/financial aid outcomes, and measurable social mobility and economic value for New York State and City.
Technical Requirements
Platforms mentioned include Brightspace LMS, CUNYfirst, and online education tools (Online Education at CUNY, DegreeWorks, Transfer Explorer); likely requires internet access and compatible devices for online/degree programs.
Pricing Model
Public funding with financial aid, scholarships, and guidance; explicit pricing not provided, but notable metrics indicate significant affordability for in-state undergraduates (67% tuition-free) and $0 debt for many graduates (75%).
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