The Cool Hunter Journal
Business Profile
Core Value Proposition
[The Cool Hunter Journal] provides a platform featuring conversations and photo essays with designers and makers behind featured products and brands.
Target Customer
{"Design enthusiasts and professionals seeking inspiration: architects, interior designers, product designers","Brands seeking exposure and collaboration opportunities","Readers of design, architecture, and lifestyle content"}
Key Differentiator
Editorial storytelling fused with product shopping and behind-the-scenes access to designers and makers, with global coverage across architecture, interiors, and related design fields.
Implementation Timeline
N/A
Pain Points
- 1Difficulty finding credible, design-forward inspiration and behind-the-scenes stories from designers and brands
- 2Challenge discovering newly curated design items in one place
- 3Need to connect editorial content with shopping opportunities for design goods
Key Features
- 1Editorial journal with architecture, homes, offices, art, and design categories
- 2Curated shopping shop featuring newly selected design items
- 3Shop integration alongside editorial content for product discovery
- 4Categories and content navigation (Architecture, Homes, Offices, Art, Design)
- 5Newsletter sign-up and site navigation for updates
Target Customer Industries
Decision Makers
- 1Editorial Director
- 2Brand Partnerships Manager
- 3Marketing Manager
- 4Creative Director
Client Results
- 1Not explicitly stated in content; potential outcomes include increased brand exposure, readership engagement, and site traffic
Competitive Advantages
- 1Integrated design editorial and product shopping experience
- 2Behind-the-scenes access to designers and makers
- 3Global design coverage with photo essays and designer conversations
- 4Shop featuring newly selected items linked to editorial content
- 5Clear shipping information for products
Key Benefits
Additional Product Information
Product Description
A media platform featuring conversations and photo essays with designers and makers behind products and brands, plus an integrated shop for curated design items.
Target Market
Design enthusiasts, architects, interior designers, brands seeking exposure within the design community, and readers of design culture.
Unique Value Proposition
A distinctive fusion of editorial storytelling and product curation, enabling direct access to designers and behind-the-scenes insights alongside shopping opportunities.
Technical Requirements
Not specified
Pricing Model
Editorial content is not priced; the shop notes a flat-rate international shipping of $20 USD per order.
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