The Everygirl
Business Profile
Core Value Proposition
The Everygirl provides an online lifestyle and career resource that helps creative, career-driven women live better lives.
Target Customer
Women who are college-educated, career-driven, and web-savvy; readers of theeverygirl.com described as creative, enjoy learning new skills, and are willing to take on projects to save money.
Key Differentiator
Mission-driven lifestyle media platform offering expert-backed content across multiple verticals, with custom sponsor campaigns and a large engaged audience (2.2M monthly unique visitors and 5M monthly pageviews).
Implementation Timeline
Not explicitly stated in the provided content.
Pain Points
- 1Difficulty finding relatable, attainable guidance across career, finances, fashion, beauty, and living.
- 2Desire for credible, expert-backed content in a single, cohesive resource.
- 3Need for brands to reach a highly targeted, career-focused female audience through customized partnerships.
Key Features
- 1Extensive content across Career & Finance, Fashion, Beauty, Living, Wellness, Sex & Relationships, Entertainment, and Tech backgrounds.
- 2The Everygirl Podcast with regular episodes
- 3Subscriber access and personalized favorites
- 4Advertising and sponsorship opportunities with customized campaigns
Target Customer Industries
Decision Makers
- 1Graphic Designer
Client Results
- 12,200,000+ monthly unique visitors
- 25,000,000+ monthly pageviews
Competitive Advantages
- 1Custom sponsorship programs with tailored campaigns for brand partners
- 2100% custom content for campaigns and comprehensive coverage across multiple channels (features, social, video, events)
- 3Established audience demographics and reach for partner planning
Key Benefits
Additional Product Information
Product Description
The Everygirl is an online resource and media platform focused on helping women live well-rounded lives through content across career, fashion, beauty, living, wellness, and more.
Target Market
Women, particularly college-educated and career-driven, who are digital-savvy and seek relatable, expert-backed lifestyle and career guidance.
Unique Value Proposition
A mission-driven, expert-backed lifestyle media platform that curates relatable, attainable content for career-driven women and offers customized brand partnerships to reach that audience.
Technical Requirements
Not specified in the provided content.
Pricing Model
Custom sponsorship programs; sponsor packets with ad rates, traffic, and demographic information; limited number of premium brand partnerships per month.
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