The Franklin Institute Membership

Business Profile

Core Value Proposition

The Franklin Institute Membership provides free admission, exclusive discounts, and member-only experiences to inspire discovery and science education year-round.

Target Customer

{"Households / families who visit The Franklin Institute","Educators and students seeking long-term access to exhibits and programs","Science enthusiasts and regular museum-goers"}

Key Differentiator

Immediate value with digital access (mobile membership card), tiered membership including Circles and Benefactor options, and access to reciprocal benefits through the ASTC Passport Program (free admission at 300+ science museums).

Implementation Timeline

Value is immediate upon purchase; membership is valid for one full year from purchase, with a mobile temporary card emailed at purchase and a permanent card issued at check-in. Members may also reserve tickets and access benefits via the member webstore.

Pain Points

1High ticket costs for general admission and traveling exhibits without long-term access
2Limited opportunities for exclusive events or experiences for non-members
3Need for discounted parking and added member perks to maximize visit value

Key Features

1Free admission to The Franklin Institute and the Fels Planetarium
2Reciprocal free admission to 300+ ASTC museums worldwide (ASTC Passport Program)
3Discounts on parking, shopping (Sci-Store), and advance tickets without service fees
4Members-only experiences and invitations to exclusive events
5Multiple membership levels with family and multi-adult coverage; digital/mobile membership card

Target Customer Industries

Client Results

1Year-round access to exhibits and events at no extra admission cost
2Cost savings on ticketed exhibitions and parking
3Extended reach to other museums via ASTC reciprocity
4Tax-deductible portion for certain membership levels

Competitive Advantages

1Free admission to the museum and Fels Planetarium
2No service fees on advance ticket purchases for some benefits
3Reciprocal admission to 300+ ASTC museums worldwide
4Parking vouchers and exclusive member discounts
5Tiered benefits including premium experiences for higher-level members

Key Benefits

1Free admission to the museum and the Fels Planetarium

2Discounts on all ticketed exhibitions and parking

3Reciprocal free admission to 300+ ASTC museums worldwide

4Member-exclusive experiences and events

5Tax-deductible portion (where applicable) and flexible upgrade options

Additional Product Information

Product Description

Membership program offering free admission, exclusive discounts, and member-only experiences at The Franklin Institute, a long-standing science museum and learning hub in Philadelphia.

Target Market

Families, educators, students, and science enthusiasts in the Philadelphia area and beyond who value year-round access and exclusive experiences at a premier science museum.

Unique Value Proposition

A comprehensive, tiered membership at a historic science museum that combines free access, exclusive events, significant discounts, and broad ASTC museum reciprocity, all supported by a public-interest nonprofit institution.

Technical Requirements

{"Mobile/digital membership card issued by email","Photo ID required at check-in to match household record","Parking vouchers and benefit redemptions subject to availability","Members may reserve tickets via members-only webstore"}

Pricing Model

{"{\"tier\":\"Dual\",\"price\":\"$95\",\"description\":\"1 adult + 1 guest\"}","{\"tier\":\"Most Popular\",\"price\":\"$195\",\"description\":\"2 adults + 4 children\"}","{\"tier\":\"FamilyMax\",\"price\":\"$235\",\"description\":\"2 adults + 4 children + 2 guests\"}","{\"tier\":\"Circles: Friends Circle\",\"price\":\"$400\",\"description\":\"2 adults + 4 children + 2 guests\"}","{\"tier\":\"Circles: Patrons Circle\",\"price\":\"$600\",\"description\":\"2 adults + 4 children + 2 guests\"}","{\"tier\":\"Circles: Discoverers Circle\",\"price\":\"$1000\",\"description\":\"2 adults + 4 children + 2 guests\"}","{\"tier\":\"Innovators\",\"price\":\"$300\",\"description\":\"1 adult + 1 guest\"}","{\"tier\":\"Benefactor Society\",\"price\":\"Starting at $1,500\",\"description\":\"2 adults + 4 children + 2 guests\"}"}

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