The Frick Collection
Business Profile
Core Value Proposition
The Frick Collection provides access to a world-class art collection spanning the Renaissance through the late nineteenth century in renovated historic buildings, plus a library, concerts, exhibitions, and public programs.
Target Customer
General museum visitors, students, educators, researchers, and donors seeking art, educational programs, and library resources.
Key Differentiator
Recently renovated Fifth Avenue campus offering intimate viewing in a historic setting, integrated library (Frick Art Research Library), curated public programs, a Bloomberg Connects mobile guide, pay-what-you-wish options, and broad membership benefits with reciprocal museum access.
Implementation Timeline
Renovation completed in spring 2025; now open with advance timed tickets required; immediate access upon purchase of tickets or membership.
Pain Points
- 1Limited public access during renovation (addressed by reopening in renovated spaces).
- 2Need for flexible admission options and member-specific benefits.
- 3Desire for digital guides and educational programming beyond traditional gallery visits.
Key Features
- 1Advance timed tickets (except for members)
- 2Membership with benefits and exclusive access
- 3Frick Art Research Library with free reading room for visitors 13+
- 4Public programs, concerts, and lectures
- 5Bloomberg Connects mobile guide for collection exploration
- 6Group visits and guided tours; on-site café
Target Customer Industries
Client Results
- 1Public access to a major art collection and library
- 2Educational programs and concerts
- 3Enhanced visitor experience through renovated spaces and digital guides
Competitive Advantages
- 1Renovated, historic buildings with enhanced public access
- 2Combination of museum collection, library, and programming
- 3Pay-what-you-wish admission on select days; membership benefits; reciprocal memberships
- 4Onsite facilities (café) and digital guide option
Key Benefits
Additional Product Information
Product Description
A museum and research library offering Renaissance to 19th-century art, with renovated buildings at 1 East 70th Street; includes museum admissions, memberships, a library, concerts, and digital guides.
Target Market
Public visitors, students and educators, researchers, and donors seeking cultural education and resources.
Unique Value Proposition
A world-class art collection housed in a revitalized historic campus, integrated with a research library and broad programming, offering exclusive member benefits and digital access through Bloomberg Connects.
Technical Requirements
Advance timed tickets required (except for members); membership card or confirmation email for entry; Bloomberg Connects mobile guide; reservations recommended for group visits; last tickets sold an hour before closure.
Pricing Model
{"General Admission: $30","Seniors (65+): $22","Visitors with disabilities: $22","Students (with ID): $17","Youth (ages 10–18): Free","Members: Free","Pay-what-you-wish admission: Wednesdays 1:30–5:30 p.m. (online reservations available)"}
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