The Great Courses Plus
Business Profile
Core Value Proposition
The Great Courses Plus provides an ad-free, on-demand streaming service with thousands of courses and lectures from The Great Courses and experts.
Target Customer
Lifelong learners seeking history, science, philosophy, religion, literature, health, travel, and more; those wanting college-level courses taught by world-renowned professors.
Key Differentiator
Ad-free streaming, thousands of lectures, content updated monthly, multi-device accessibility, and integration with Great Courses accounts.
Implementation Timeline
Immediate streaming after sign-up; 14-day free trial to explore the catalog; new courses added monthly (2-3 per month).
Pain Points
- 1Desire for ad-free streaming of educational content
- 2Need for a large library of college-level courses accessible on-demand
- 3Preference for watching on multiple devices with easy account linking
Key Features
- 1On-demand streaming of thousands of lectures and courses
- 2Ad-free viewing
- 3Content updated monthly (2-3 new courses per month) and classic courses added
- 4Multi-device access (TV, computer, mobile devices) via apps
- 5Cross-login/linking between The Great Courses and The Great Courses Plus accounts
Target Customer Industries
Client Results
- 1Access to 18,000+ lectures from world-class professors and experts
- 2Ability to start streaming immediately after signing up or starting a free trial
- 3New content added monthly; ongoing expansion of catalog
- 4Pricing options via Monthly, Quarterly, and Annual plans with a 14-day free trial
Competitive Advantages
- 1Ad-free viewing
- 2Very large catalog of courses (thousands of hours)
- 3Content produced by The Great Courses; credibility of professors
- 4Cross-account login and integration with Great Courses accounts
- 5Multiple device availability and platforms
Key Benefits
Additional Product Information
Product Description
The Great Courses Plus is a subscription video service offering thousands of college-level courses and lectures taught by world-renowned professors and experts, with ad-free, on-demand streaming across devices.
Target Market
Lifelong learners and adults seeking education across topics such as history, science, philosophy, religion, literature, health, and travel
Unique Value Proposition
Ad-free, on-demand access to thousands of high-quality courses taught by renowned professors, available across devices, with ongoing content updates and seamless account integration with The Great Courses.
Technical Requirements
Apps available on iOS (App Store), Android (Google Play), Roku, Amazon Fire TV, and Apple TV; streaming via the Great Courses Plus platform
Pricing Model
Free 14-day trial; Monthly plan SPECIAL OFFER $15/mo (Billed $20); Quarterly plan SPECIAL OFFER $11.25/mo (Billed $45); Annual plan SPECIAL OFFER $9.37/mo (Billed $150). Free trial is for new customers; price may vary internationally.
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