The High Line
Business Profile
Core Value Proposition
The High Line provides a free, publicly accessible elevated park in New York City, featuring gardens, art, educational programs, tours, and community events, operated by Friends of the High Line in partnership with the NYC Department of Parks & Recreation.
Target Customer
City residents and visitors, families, students (including high school Fellows), educators, volunteers, donors, and cultural/arts partners.
Key Differentiator
A transformed rail-to-park experience described as a park in the sky with self-seeded planting inspiration, iconic sculpture and art, and a robust, multi-year community program ecosystem funded by philanthropy.
Implementation Timeline
Immediate public access and ongoing programs; the High Line Fellows program spans three years; individual events and tours are scheduled regularly (e.g., weekly tours, monthly events).
Pain Points
- 1Need for free, high-quality urban green space in a dense city environment
- 2Urban heat island effects and biodiversity loss in NYC
- 3Access to cultural, educational, and recreational activities in a public space
Key Features
- 1Open daily park access (7am–10pm)
- 2Gardens and planting design inspired by self-seeded landscape from 25 years after trains stopped service
- 3Public art installations (e.g., Foot Fountain sculpture)
- 4Educational partnerships and learning programs
- 5High Line Fellows: Emerging Leaders Program (three-year, paid, youth development program for NYC high school students)
- 6Tours, stargazing events, artist talks, and family-focused events (e.g., High Line Halloween: Little Park of Horrors)
- 7Community engagement and volunteer opportunities
- 8Elevator status and accessibility updates (operational information provided)
Target Customer Industries
Decision Makers
- 1Director & Chief Curator of High Line Art
- 2Landscape Architect
Client Results
- 1Public space free and accessible to all, supported by donations and memberships
- 2Urban biodiversity evidenced by plant and pollinator programs (e.g., 33 bee species identified in a 2017 AMNH collaboration)
- 3Cooling and climate resilience benefits (e.g., trees and vegetation mitigate heat, contributing to cooler microclimates on the High Line)
- 4Extensive plant and wildlife habitat with 150,000+ plants and 1.5+ miles of trees
Competitive Advantages
- 1Free, public access to a uniquely elevated urban park
- 2Strong city partnership with NYC Department of Parks & Recreation
- 3Diverse, multi-year program offerings (arts, education, horticulture, community engagement)
- 4Evidence-based ecological focus (biodiversity, heat mitigation, urban forestry)
- 5Philanthropy-supported operations and membership incentives
Key Benefits
Case Studies & Success Stories
Bee biodiversity study on the High Line (2017 collaboration with the American Museum of Natural History)
Identified over 33 species of bees on the park; ongoing workshops and community science involvement via iNaturalist and related outreach.
Urban forestry and climate resilience benefits (City of Forest Day / ecological plantings at the High Line)
New trees added and ecological benefits highlighted, including air quality improvements, carbon sequestration, shading that reduces heat, and support for urban wildlife; demonstrated through planning and planting activities.
Additional Product Information
Product Description
An elevated public park in New York City featuring gardens, public art, educational programs, tours, and seasonal events, maintained by Friends of the High Line in partnership with NYC Parks.
Target Market
Public park visitors, families, students, educators, volunteers, donors, and cultural/arts partners.
Unique Value Proposition
A unique, free, park-in-the-sky experience that blends landscape design, public art, and community programs within an urban context, backed by a philanthropic model and city partnership to keep it accessible.
Technical Requirements
Not explicitly specified in the provided content; operations indicate partnership with NYC Parks & Recreation and ongoing accessibility/elevator status updates.
Pricing Model
Donations and memberships; public park access is free; membership offers incentives (e.g., tote bag, magazine) and newsletters for supporters.
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