The House That Lars Built

Business Profile

Core Value Proposition

The House That Lars Built provides inspiration for an artful life through a colorful blend of design, decor, crafts, fashion, and storytelling, including education and shopping resources.

Target Customer

Lifestyle enthusiasts, DIY and craft lovers, home decorators, fashion-forward readers, parents interested in kids' art education, and shoppers seeking curated dresses and design ideas.

Key Differentiator

A multi-channel lifestyle brand that combines colorful interior/design content, craft tutorials, fashion stories, educational courses for kids and adults, and shopping recommendations, all created by founder Brittany Jepsen; includes brand collaborations and affiliate shopping.

Implementation Timeline

Not specified in the content

Pain Points

1Need for daily inspiration and practical ideas for home decor, crafts, and outfits
2Desire for a simple, versatile wardrobe and efficient dressing choices
3Difficulty finding curated dress recommendations and accessible shopping guidance

Key Features

1Blog with DIY & Crafts, Decor & Interiors, Style, Food & Entertaining, Lifestyle sections
2Shop including 'Shop Our Shop,' 'Books,' 'Courses,' 'Lars Picks' and affiliate shopping (LTK, Amazon Shop)
3The School That Lars Built – art courses for kids and adults
4Artist Features and Interviews; Collaborations and Partnerships
5Social and visual content including Instagram highlights and Pinterest boards

Target Customer Industries

Decision Makers

1Founder
2CEO

Client Results

1Not explicitly stated in the content

Competitive Advantages

1Award-winning lifestyle brand status
2Diverse content across design, crafts, fashion, and education
3Multiple revenue/engagement channels (advertising, affiliate shopping, courses, collaborations)

Key Benefits

1Inspiration for design, crafts, and everyday joyful moments

2Curated shopping guidance via affiliate links and brand collaborations

3Access to art and lifestyle courses for kids and adults

4Diverse, color-forward content across decor, fashion, and recipes

5Community-focused content with artist features and interviews

Additional Product Information

Product Description

An award-winning lifestyle brand and blog focused on colorful design, decor, crafting, fashion, education, and joyful everyday moments.

Target Market

Individuals seeking color and creativity in design, crafts, and fashion; readers enjoying interior styling, DIY projects, and shopping guidance; families interested in art education and kids' activities

Unique Value Proposition

Colorful, artful life content and education that blends design, crafts, fashion, and shopping into a unified lifestyle brand, created by Brittany Jepsen

Technical Requirements

Not specified

Pricing Model

Affiliate-based shopping content (LTK, Pinterest, Amazon Shop) with commissions from sales

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