The House That Lars Built
Business Profile
Core Value Proposition
The House That Lars Built provides inspiration for an artful life through a colorful blend of design, decor, crafts, fashion, and storytelling, including education and shopping resources.
Target Customer
Lifestyle enthusiasts, DIY and craft lovers, home decorators, fashion-forward readers, parents interested in kids' art education, and shoppers seeking curated dresses and design ideas.
Key Differentiator
A multi-channel lifestyle brand that combines colorful interior/design content, craft tutorials, fashion stories, educational courses for kids and adults, and shopping recommendations, all created by founder Brittany Jepsen; includes brand collaborations and affiliate shopping.
Implementation Timeline
Not specified in the content
Pain Points
- 1Need for daily inspiration and practical ideas for home decor, crafts, and outfits
- 2Desire for a simple, versatile wardrobe and efficient dressing choices
- 3Difficulty finding curated dress recommendations and accessible shopping guidance
Key Features
- 1Blog with DIY & Crafts, Decor & Interiors, Style, Food & Entertaining, Lifestyle sections
- 2Shop including 'Shop Our Shop,' 'Books,' 'Courses,' 'Lars Picks' and affiliate shopping (LTK, Amazon Shop)
- 3The School That Lars Built – art courses for kids and adults
- 4Artist Features and Interviews; Collaborations and Partnerships
- 5Social and visual content including Instagram highlights and Pinterest boards
Target Customer Industries
Decision Makers
- 1Founder
- 2CEO
Client Results
- 1Not explicitly stated in the content
Competitive Advantages
- 1Award-winning lifestyle brand status
- 2Diverse content across design, crafts, fashion, and education
- 3Multiple revenue/engagement channels (advertising, affiliate shopping, courses, collaborations)
Key Benefits
Additional Product Information
Product Description
An award-winning lifestyle brand and blog focused on colorful design, decor, crafting, fashion, education, and joyful everyday moments.
Target Market
Individuals seeking color and creativity in design, crafts, and fashion; readers enjoying interior styling, DIY projects, and shopping guidance; families interested in art education and kids' activities
Unique Value Proposition
Colorful, artful life content and education that blends design, crafts, fashion, and shopping into a unified lifestyle brand, created by Brittany Jepsen
Technical Requirements
Not specified
Pricing Model
Affiliate-based shopping content (LTK, Pinterest, Amazon Shop) with commissions from sales
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