The Human Transformation Platform

Business Profile

Core Value Proposition

The Human Transformation Platform delivers continuous, personalized development and AI-powered coaching at enterprise scale to drive measurable business performance.

Target Customer

Enterprise HR, L&D leaders, managers, and employees within large organizations seeking scalable, personalized development and improved business outcomes.

Key Differentiator

AI-powered coaching platform built on behavioral science, integrated into enterprise workflows, with four interconnected products and white-glove implementation, plus strong security/compliance (SOC2 Type II, ISO 27001) and ecosystem integrations (Workday, LMS, Teams, Slack).

Implementation Timeline

Not explicitly stated in the content provided.

Pain Points

1Need for rapid, performance-oriented development in the AI era.
2Reliance on slow, generic, one-off training programs that don’t scale with modern business velocity.
3High turnover and burnout without continuous, personalized support and measurable impact.

Key Features

1The Human Transformation Platform with four integrated products: BetterUp Lead™, BetterUp Manage™, BetterUp Ready™, BetterUp Grow™.
2AI-powered coaching for every employee, anchored in behavioral science.
3White-glove implementation and tailoring to leadership competencies, culture, and priorities.
4Enterprise integrations and real-time insights to measure impact and align with business strategy.
5Security and compliance measures including SOC 2 Type II, ISO 27001, AES-256 encryption, MFA, OAuth2, and secure access.

Target Customer Industries

Decision Makers

1VP & Chief Learning Officer
2Chief People & Engagement Officer
3Lieutenant General (U.S. Army) Gina Grosso, USAF, Retired

Client Results

141% lift in the percent of employees rated as top-tier for productivity and engagement
286% lift in the percent of managers rated as top-tier
314% average boost in quota and NPS for BetterUp-enabled teams
450% reduction in voluntary turnover rate
521% productivity gains at Mercedes-AMG PETRONAS F1 Team
629% increase in strategic planning at Google
713% acceleration in mission-readiness for United States Air Force

Competitive Advantages

1Enterprise-scale, AI-enabled coaching that is continuously applied and measurable
2Strong security/compliance posture (SOC 2 Type II, ISO 27001) and data protection
3Native integration into existing workflows and systems (Workday, LMS, Microsoft Teams, Slack)
4White-glove, tailored implementation aligned to organization-specific leadership competencies and priorities
5Evidence-based outcomes demonstrated through multiple case studies and lift metrics

Key Benefits

1Improved productivity, engagement, and top-tier performance

2Stronger manager effectiveness and leadership development

3Enhanced resilience and well-being across the workforce

4Real-time insights linking behavior change to business outcomes

Case Studies & Success Stories

Mercedes-AMG PETRONAS F1 Team

Case #1

BetterUp drives 21% productivity gains

Google

Case #2

Increased strategic planning by 29%

United States Air Force

Case #3

Accelerates mission-readiness by 13%

Additional Product Information

Product Description

An intelligent, integrated system designed to develop people at scale and prove impact across the enterprise, built on behavioral science with four interconnected products to deliver performance.

Target Market

Large organizations seeking enterprise-wide development and measurable business impact; HR, L&D, and senior leadership roles responsible for people strategy.

Unique Value Proposition

A single, AI-powered platform that continuously transforms behavior at scale, integrates with existing enterprise tooling, and delivers measurable business outcomes with a secure, compliant foundation.

Technical Requirements

SOC 2 Type II compliance; ISO 27001 certification; AES-256 encryption at rest; OAuth2 authentication; MFA; secure web portal; integrations with Workday, LMSs, Microsoft Teams, Slack.

Pricing Model

Pricing model not disclosed in the provided content.

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