The Impulsive Buy
Business Profile
Core Value Proposition
The Impulsive Buy provides junk food reviews and news about fast food and new products, including 'Spotted on Shelves' posts and user-submitted sightings.
Target Customer
Readers interested in junk food, fast food, and new snack/beverage products; individuals who enjoy reviews and community submissions of product sightings.
Key Differentiator
Regular 'Spotted on Shelves' feature with user-submitted product sightings, combined with in-depth reviews and news about snacks and fast-food items.
Implementation Timeline
Content is published as new posts become available; value is derived from ongoing access to reviews and sightings rather than a predefined implementation timeline.
Pain Points
- 1Finding reliable information about newly released snacks and beverages
- 2Getting timely opinions and flavor descriptions before making purchases
- 3Discovering user-shared sightings of new products from real-world stores
Key Features
- 1Spotted on Shelves posts highlighting new or returning products with location and sighting details
- 2Reviews of snacks and beverages, including flavor descriptions and purchasing details
- 3Categories and archives (Recent Reviews, Spotted, Archives) for easy navigation
- 4User-submitted photos and sightings via email prompt (with location and 'Spotted' in subject line)
- 5Social sharing and discussion around posts
Target Customer Industries
Decision Makers
- 1Marketing Manager
- 2Brand Manager
- 3Category Manager
- 4Retail Buyer
- 5Merchandise Planner
Client Results
- 1Increased awareness of new snack and beverage products among readers
- 2Detailed reviews and nutrition/price information to aid purchasing decisions
- 3Community-driven content through reader-submitted sightings and photos
Competitive Advantages
- 1Incorporates user-generated sightings to keep content current
- 2Combines quick product spotlights with deeper reviews
- 3Structured navigation (Spotted, Recent Reviews, Archives) for easy discovery
- 4Includes price, size, and nutrition details within reviews
Key Benefits
Additional Product Information
Product Description
A junk food and fast food reviews and news blog featuring product reviews, 'Spotted on Shelves' sightings, and updates on new snacks and beverages.
Target Market
Snack enthusiasts, shoppers, and readers seeking bite-sized reviews and early information on new products
Unique Value Proposition
A community-driven snack blog that blends timely 'Spotted on Shelves' sightings with detailed reviews and nutritional information to help readers discover and decide on new products.
Technical Requirements
Not specified in the content
Pricing Model
Not specified in the content
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