The Impulsive Buy

Business Profile

Core Value Proposition

The Impulsive Buy provides junk food reviews and news about fast food and new products, including 'Spotted on Shelves' posts and user-submitted sightings.

Target Customer

Readers interested in junk food, fast food, and new snack/beverage products; individuals who enjoy reviews and community submissions of product sightings.

Key Differentiator

Regular 'Spotted on Shelves' feature with user-submitted product sightings, combined with in-depth reviews and news about snacks and fast-food items.

Implementation Timeline

Content is published as new posts become available; value is derived from ongoing access to reviews and sightings rather than a predefined implementation timeline.

Pain Points

1Finding reliable information about newly released snacks and beverages
2Getting timely opinions and flavor descriptions before making purchases
3Discovering user-shared sightings of new products from real-world stores

Key Features

1Spotted on Shelves posts highlighting new or returning products with location and sighting details
2Reviews of snacks and beverages, including flavor descriptions and purchasing details
3Categories and archives (Recent Reviews, Spotted, Archives) for easy navigation
4User-submitted photos and sightings via email prompt (with location and 'Spotted' in subject line)
5Social sharing and discussion around posts

Target Customer Industries

Decision Makers

1Marketing Manager
2Brand Manager
3Category Manager
4Retail Buyer
5Merchandise Planner

Client Results

1Increased awareness of new snack and beverage products among readers
2Detailed reviews and nutrition/price information to aid purchasing decisions
3Community-driven content through reader-submitted sightings and photos

Competitive Advantages

1Incorporates user-generated sightings to keep content current
2Combines quick product spotlights with deeper reviews
3Structured navigation (Spotted, Recent Reviews, Archives) for easy discovery
4Includes price, size, and nutrition details within reviews

Key Benefits

1Discover new snack and beverage products

2Read detailed reviews and flavor descriptions

3Access price, size, and nutrition information

4Submit sightings and photos to contribute to the community

Additional Product Information

Product Description

A junk food and fast food reviews and news blog featuring product reviews, 'Spotted on Shelves' sightings, and updates on new snacks and beverages.

Target Market

Snack enthusiasts, shoppers, and readers seeking bite-sized reviews and early information on new products

Unique Value Proposition

A community-driven snack blog that blends timely 'Spotted on Shelves' sightings with detailed reviews and nutritional information to help readers discover and decide on new products.

Technical Requirements

Not specified in the content

Pricing Model

Not specified in the content

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