The Lineup

Business Profile

Core Value Proposition

The Lineup provides a premier digital destination for fans of true crime, horror, historical crime, the mysterious, and the paranormal.

Target Customer

{"Fans of true crime","Horror enthusiasts","Paranormal enthusiasts","Book readers/shoppers seeking recommendations","Newsletter subscribers"}

Key Differentiator

Curated genre content with frequent book recommendations and deals, plus promotional content from publishers within the Open Road Media ecosystem (e.g., Crown Publishing Group).

Implementation Timeline

Not specified

Pain Points

1Finding credible, engaging recommendations in true crime, horror, and paranormal genres
2Discovering affordable ebook/book deals
3Keeping up with new releases and genre content

Key Features

1Genre-focused content hub with sections like Books, Horror Books, True Crime, Paranormal, LGBTQ, and more
2Regular book recommendations and list articles
3Promotions and discounted books (e.g., October 2025 deals)
4Newsletter signups with free bonus content
5Affiliate links to Amazon via the Amazon Associates Program

Target Customer Industries

Competitive Advantages

1Monetization through Amazon Associates affiliate program
2Publisher partnerships and cross-promotions (e.g., Crown Publishing Group)
3Continuous publication of new content and recommendations
4Exposure across a multi-brand Open Road Media ecosystem (e.g., Open Road Media Catalog, Early Bird Books, The Archive, Murder & Mayhem, The Portalist)

Key Benefits

1Discovery of new and notable horror, true crime, and paranormal books

2Access to curated lists and author features

3Regular deals and promotions on ebooks and books

4Engagement via newsletters and subscriptions to related brands

Additional Product Information

Product Description

A digital destination focused on true crime, horror, paranormal content, featuring book recommendations, articles, and related media content.

Target Market

Readers and fans of true crime, horror, and paranormal content, including young readers and those interested in related film/TV documentaries and book deals.

Unique Value Proposition

A curated, genre-focused content hub that combines engaging recommendations with ongoing promotions and a network of publishing partners within the Open Road Media ecosystem.

Technical Requirements

Not specified; standard web access.

Pricing Model

Affiliate monetization via the Amazon Services LLC Associates Program; free access to content and newsletters.

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