The Lineup
Business Profile
Core Value Proposition
The Lineup provides a premier digital destination for fans of true crime, horror, historical crime, the mysterious, and the paranormal.
Target Customer
{"Fans of true crime","Horror enthusiasts","Paranormal enthusiasts","Book readers/shoppers seeking recommendations","Newsletter subscribers"}
Key Differentiator
Curated genre content with frequent book recommendations and deals, plus promotional content from publishers within the Open Road Media ecosystem (e.g., Crown Publishing Group).
Implementation Timeline
Not specified
Pain Points
- 1Finding credible, engaging recommendations in true crime, horror, and paranormal genres
- 2Discovering affordable ebook/book deals
- 3Keeping up with new releases and genre content
Key Features
- 1Genre-focused content hub with sections like Books, Horror Books, True Crime, Paranormal, LGBTQ, and more
- 2Regular book recommendations and list articles
- 3Promotions and discounted books (e.g., October 2025 deals)
- 4Newsletter signups with free bonus content
- 5Affiliate links to Amazon via the Amazon Associates Program
Target Customer Industries
Competitive Advantages
- 1Monetization through Amazon Associates affiliate program
- 2Publisher partnerships and cross-promotions (e.g., Crown Publishing Group)
- 3Continuous publication of new content and recommendations
- 4Exposure across a multi-brand Open Road Media ecosystem (e.g., Open Road Media Catalog, Early Bird Books, The Archive, Murder & Mayhem, The Portalist)
Key Benefits
Additional Product Information
Product Description
A digital destination focused on true crime, horror, paranormal content, featuring book recommendations, articles, and related media content.
Target Market
Readers and fans of true crime, horror, and paranormal content, including young readers and those interested in related film/TV documentaries and book deals.
Unique Value Proposition
A curated, genre-focused content hub that combines engaging recommendations with ongoing promotions and a network of publishing partners within the Open Road Media ecosystem.
Technical Requirements
Not specified; standard web access.
Pricing Model
Affiliate monetization via the Amazon Services LLC Associates Program; free access to content and newsletters.
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