The Make Up School by Melina Michail

Business Profile

Core Value Proposition

The Make Up School by Melina Michail provides comprehensive makeup artist training through private and structured courses led by industry professional Melina Michail.

Target Customer

Aspiring makeup artists, current makeup professionals seeking formal training, and students (Greek and English speakers) interested in makeup artistry in Cyprus.

Key Differentiator

Personalized mentorship from a renowned makeup artist with over 14 years of industry experience, bilingual course offerings (Greek and English), and official support/ sponsorships from industry brands (Affect Cosmetics, Germaine De Capuccini).

Implementation Timeline

Course cycles for 2025-2026 include: The Complete Make up course - 8 months (01.10.2025–27.05.2026); The Make up course - 4 months (02.10.2025–29.01.2026); Private Make up course (start anytime). Language options: Greek and English; Courses include listed topics like Colour Theory, Skin Care, Face Shapes, etc.

Pain Points

1Need for proper training and mentorship from industry professionals
2Desire for comprehensive, long-form makeup courses with defined curricula and schedules
3Language accessibility for learners (Greek and English)

Key Features

1Private makeup course (start anytime)
2The Complete Make up course - 8 months (Mondays & Wednesdays 18:00-21:00) – 01.10.2025 to 27.05.2026
3The Make up course - 4 months (Tuesdays & Thursdays 18:00-21:00) – 02.10.2025 to 29.01.2026
4Course content includes Colour Theory, Face Shapes/Contour, Skin Types/Skincare, Skin Preparation, Correct Use of Brushes, Eye Shapes, Corrective Makeup, Camouflage/Tattoo, etc.
5Courses offered in Greek and English
6Supported by Affect Cosmetics and Germaine De Capuccini

Target Customer Industries

Decision Makers

1Regional Trainer (MAC Cosmetics) – London/Cyprus
2Key Make-up Artist (Bulgarian Fashion Week, Athens Fashion Week)
3Lecturer (full-time at a college in Cyprus)
4Make-up Artist (general professional role)

Client Results

1Professional, comprehensive makeup education leading to career opportunities after graduation
2Access to experienced mentorship and a foundation for creative and professional growth
3Formal training programs with industry-aligned curricula

Competitive Advantages

1Personalized, mentorship-driven instruction from an experienced professional (Melina Michail)
2Two-language offering (Greek and English) broadening accessibility
3Structured, long-form programs with clear schedules and outcomes
4Industry brand support (Affect Cosmetics & Germaine De Capuccini) enhancing opportunities and resources
5Emphasis on both technique and professional development for a career in makeup artistry

Key Benefits

1Comprehensive makeup education covering theory, anatomy of the face, skin care, and practical techniques

2Flexible start options (private course anytime) and fixed-duration programs (4–8 months)

3Bilingual instruction (Greek and English)

4Industry partnerships and potential exposure through brand sponsorships

5Structured schedules for career-ready outcomes

Additional Product Information

Product Description

Makeup artist training programs including private courses and structured multi-month courses, led by Melina Michail, with bilingual delivery and industry sponsorships.

Target Market

Aspiring makeup artists, students, and working professionals seeking formal makeup artistry training in Cyprus (Greek/English).

Unique Value Proposition

A nationally/internationally experienced makeup artist founder delivering mentorship-driven, bilingual education with active industry partnerships and pathways to career opportunities after graduation.

Technical Requirements

Not specified in the content

Pricing Model

Not specified in the content

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