The Marshall Project
Business Profile
Core Value Proposition
[The Marshall Project] provides nonprofit journalism about the U.S. criminal justice system to create urgency for reform through rigorous, nonpartisan reporting.
Target Customer
General public interested in criminal justice reform; policymakers; media partners; readers affected by the criminal justice system; diverse audiences reached via local and national media partnerships.
Key Differentiator
Nonpartisan, nonprofit newsroom that partners with national and local media to deliver high-impact investigative reporting on the criminal justice system, while explicitly not advocating for a position.
Implementation Timeline
Not specified in the provided content; values described are outcomes tied to reporting over time (days to months) but no explicit implementation timeline is given for a product/service.
Pain Points
- 1Limited local accountability reporting leading to gaps in oversight of police, courts, and prisons
- 2Need for accurate, transparent information on the U.S. criminal justice system to drive reform
- 3Collapse of local journalism creating fewer independent checks on the system
Key Features
- 1Investigative journalism and reporting on U.S. criminal justice topics (Death Penalty, Immigration, Juvenile Justice, Mental Health, Policing, etc.)
- 2Projects and sections such as Inside Story, News Inside Life, The Language Project, The Record, Remember Me
- 3Local Network presence (Cleveland, Jackson, St. Louis) and collaboration with national/local media outlets
- 4Newsletters and regular updates
- 5Awards and recognition for journalism excellence
Target Customer Industries
Decision Makers
- 1Founder
- 2Founding Editor
- 3Editor
Client Results
- 1Investigation into rampant violence prompted the shutdown of the Special Management Unit at Thomson prison in Illinois (February 2023)
- 2Pulitzer Prize-nominated Attica prison abuse story landed on the front page of The New York Times; subsequent legal outcomes included guilty pleas by three guards
- 312-part series on life-altering injuries from police dog bites spurred policy changes in several municipalities
Competitive Advantages
- 1Nonpartisan, nonprofit funding model enabling independent journalism
- 2Impactful investigations that have led to policy changes and accountability
- 3Strategic partnerships with national and local media to reach diverse audiences
- 4Focus on fairness, transparency, and humane treatment within the justice system
Key Benefits
Case Studies & Success Stories
Thomson prison Special Management Unit shutdown
Investigation into rampant violence led to the shutdown of the Thomson prison's Special Management Unit in Illinois (Feb 2023).
Attica prison abuse coverage
Pulitzer Prize-nominated story on correctional officer abuse at Attica prison; front-page NYT coverage and subsequent legal outcomes.
Police dog bites series
12-part series on life-altering injuries from police dog bites spurred policy changes in several municipalities.
Additional Product Information
Product Description
A nonprofit newsroom delivering investigative journalism about the U.S. criminal justice system.
Target Market
General readers and communities affected by the criminal justice system, policymakers, and media partners seeking reliable information to inform reform.
Unique Value Proposition
Nonpartisan, nonprofit investigative journalism with national reach and local partnerships, focused on exposing wrongs and driving reform without advocacy. Named in tribute to Thurgood Marshall.
Technical Requirements
Not specified in the content
Pricing Model
Not priced; funded by foundations and generous individuals (nonprofit funding model)
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