The MIDI Association
Business Profile
Core Value Proposition
The MIDI Association provides a global, volunteer-driven platform to expand, promote, and protect MIDI technology for artists and musicians, supporting education, accessibility, and innovation.
Target Customer
Musicians, developers of MIDI hardware and software, music educators, instrument makers, accessibility advocates, and event/industry stakeholders involved in MIDI.
Key Differentiator
An all-volunteer nonprofit trade association that coordinates with major partners (NAMM, Music Hackspace) to advance MIDI standards (including MIDI 2.0), education, accessibility initiatives, and a global community through awards and events.
Implementation Timeline
MIDI Innovation Awards timeline: March 18, 2025 – Registrations opened; July 8, 2025 – Registrations closed; July 14, 2025 – Voting starts; August 4, 2025 – Voting closes and finalists announced; September 25, 2025 – Winners announced live on Andrew Huang’s YouTube Channel
Pain Points
- 1Fragmented MIDI ecosystem requiring collaboration across hardware, software, and education
- 2Need for accessible MIDI tools and opportunities for developers to showcase innovations
- 3Limited visibility and support for MIDI 2.0 prototype development and real-world adoption
Key Features
- 1MIDI Innovation Awards recognizing and awarding innovative MIDI products and projects
- 2Education initiatives and working groups (e.g., MIDI In Music Education, Music Accessibility Standard, SoundWithoutSight, Accessible Gaming)
- 3Corporate membership program and a community forum for collaboration and knowledge sharing
- 4Events, webinars, and partnerships (NAMM Show, Music China) to promote MIDI technology globally
- 5Donation and funding pathway via The MIDI Fund to support education and accessibility efforts
Target Customer Industries
Decision Makers
- 1Andrew Huang – Host of the 2025 MIDI Innovation Award Show
- 2Assistant chair of the Electronic Production and Design Department at Berklee College of Music
- 3Specialized Faculty in Music Technology at Florida State University
Client Results
- 1Winners of the MIDI Innovation Awards gain opportunities to present on a global stage and receive evaluation/exhibition spaces at major events (NAMM Show, Music China), plus support from The MIDI Association for MIDI 2.0 prototype development
- 2Noted focus on accessibility in 2024: three of the five winners emphasized accessibility (Arcana Strum, UniMIDI hub from Audio Modeling, GEP Contraption)
Competitive Advantages
- 1Strong collaboration with recognized industry players (NAMM, Music Hackspace)
- 2Clear emphasis on MIDI 2.0 and accessibility, addressing both advanced users and inclusive design
- 3Global reach with opportunities for winners to gain visibility and support for further development
Key Benefits
Case Studies & Success Stories
Arcana Strum – 2024 MIDI Innovation Award winner
Accessibility-focused project highlighted among 2024 winners.
UniMIDI Hub – 2024 MIDI Innovation Award winner
Accessibility-focused MIDI hub highlighted among 2024 winners.
GEP Contraption – 2024 MIDI Innovation Award winner
Accessibility-focused project highlighted among 2024 winners.
Additional Product Information
Product Description
A nonprofit, all-volunteer trade association dedicated to expanding, promoting, and protecting MIDI technology, supporting a global community of creators, educators, and developers, and running the MIDI Innovation Awards and related initiatives.
Target Market
Musicians, MIDI hardware/software developers, music educators, instrument manufacturers, accessibility advocates, and industry partners.
Unique Value Proposition
A global, collaborative community that advances MIDI standards (including MIDI 2.0), education, and accessibility, with structured opportunities for recognition and exposure through the MIDI Innovation Awards and partnerships with NAMM and other organizations.
Technical Requirements
Not specified in content
Pricing Model
Not specified; mentions corporate membership and tax-deductible donations to The MIDI Fund
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