The New School
Business Profile
Core Value Proposition
The New School provides a progressive, interdisciplinary university education in design, liberal arts, performing arts, and social research in New York City, with a financial aid guarantee and a strong emphasis on creativity and social impact.
Target Customer
{"Prospective undergraduate students","Prospective graduate students","Educators and researchers in design, liberal arts, performing arts, and social sciences","Artists and designers seeking cross-disciplinary programs","Parents and guardians of students"}
Key Differentiator
Nontraditional university model with cross-disciplinary colleges and centers (Parsons, Eugene Lang College, College of Performing Arts, The New School for Social Research, Parsons Paris) and NYC location; emphasis on academic freedom, social justice, and project-based learning; 34 academic centers and institutes; founded 1919 with a longstanding focus on pushing boundaries between disciplines.
Implementation Timeline
{"Admissions processes vary by program: Undergraduates use the Common App online; Adults and Transfer/Parsons AAS programs use the New School Online Application; Graduates use the New School Online Application"}
Pain Points
- 1Need for interdisciplinary education across multiple disciplines without rigid walls
- 2Desire for education that integrates theory with creative practice and real-world impact
- 3Access to financial aid and scholarships with a guaranteed level of support across programs
Key Features
- 1Multiple colleges and schools (Parsons School of Design, Eugene Lang College of Liberal Arts, College of Performing Arts, The New School for Social Research, Parsons Paris)
- 2126 degree and diploma programs
- 334 academic centers and institutes
- 4Research & Creative Practice emphasis
- 5Campus life in New York City with public programs and events
- 6Financial aid guarantee for all programs
Target Customer Industries
Decision Makers
- 1President
- 2Provost
- 3Board of Trustees
- 4Senior Leadership
- 5University Deans
- 6Admissions Team
- 7Financial Aid Office Director
- 8Welcome Center Team
Client Results
- 1Graduates equipped with creative problem-solving skills applicable to a rapidly changing world
- 2Preparation for life after graduation with exposure to cross-disciplinary perspectives
- 3Engagement in social and global issues through design, arts, and research
Competitive Advantages
- 1Strategic NYC location enabling access to city resources and opportunities
- 2Interdisciplinary education across multiple colleges and disciplines
- 3Strong emphasis on equity, inclusion, and social justice (Office of Equity, Inclusion, and Social Justice)
- 4Financial aid guarantee across all programs with ongoing institutional scholarships and grants
- 5Global and online options, including Parsons Paris and online degrees
Key Benefits
Additional Product Information
Product Description
A university in New York City comprising Parsons School of Design, Eugene Lang College of Liberal Arts, College of Performing Arts, The New School for Social Research, and Parsons Paris; offers undergraduate, graduate, continuing education, and online programs with a focus on design, arts, liberal arts, social research, and public engagement.
Target Market
Prospective undergraduate and graduate students seeking interdisciplinary education in design, arts, liberal arts, and social research; educators and researchers; artists and performers seeking cross-disciplinary programs
Unique Value Proposition
Interdisciplinary, city-integrated education that blends design, arts, liberal arts, and social research, anchored in equity and social impact, with strong alumni networks and global campuses
Technical Requirements
N/A
Pricing Model
Not explicitly stated; financial aid guarantee exists and institutional scholarships/grants are available
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