The New School

Business Profile

Core Value Proposition

The New School provides a progressive, interdisciplinary university education in design, liberal arts, performing arts, and social research in New York City, with a financial aid guarantee and a strong emphasis on creativity and social impact.

Target Customer

{"Prospective undergraduate students","Prospective graduate students","Educators and researchers in design, liberal arts, performing arts, and social sciences","Artists and designers seeking cross-disciplinary programs","Parents and guardians of students"}

Key Differentiator

Nontraditional university model with cross-disciplinary colleges and centers (Parsons, Eugene Lang College, College of Performing Arts, The New School for Social Research, Parsons Paris) and NYC location; emphasis on academic freedom, social justice, and project-based learning; 34 academic centers and institutes; founded 1919 with a longstanding focus on pushing boundaries between disciplines.

Implementation Timeline

{"Admissions processes vary by program: Undergraduates use the Common App online; Adults and Transfer/Parsons AAS programs use the New School Online Application; Graduates use the New School Online Application"}

Pain Points

1Need for interdisciplinary education across multiple disciplines without rigid walls
2Desire for education that integrates theory with creative practice and real-world impact
3Access to financial aid and scholarships with a guaranteed level of support across programs

Key Features

1Multiple colleges and schools (Parsons School of Design, Eugene Lang College of Liberal Arts, College of Performing Arts, The New School for Social Research, Parsons Paris)
2126 degree and diploma programs
334 academic centers and institutes
4Research & Creative Practice emphasis
5Campus life in New York City with public programs and events
6Financial aid guarantee for all programs

Target Customer Industries

1Education

Decision Makers

1President
2Provost
3Board of Trustees
4Senior Leadership
5University Deans
6Admissions Team
7Financial Aid Office Director
8Welcome Center Team

Client Results

1Graduates equipped with creative problem-solving skills applicable to a rapidly changing world
2Preparation for life after graduation with exposure to cross-disciplinary perspectives
3Engagement in social and global issues through design, arts, and research

Competitive Advantages

1Strategic NYC location enabling access to city resources and opportunities
2Interdisciplinary education across multiple colleges and disciplines
3Strong emphasis on equity, inclusion, and social justice (Office of Equity, Inclusion, and Social Justice)
4Financial aid guarantee across all programs with ongoing institutional scholarships and grants
5Global and online options, including Parsons Paris and online degrees

Key Benefits

1Academic freedom and flexible, individualized Pathways

2Project-based, collaborative learning model

3Access to NYC resources and global programs (e.g., Parsons Paris)

4Financial aid guarantee and scholarships

5Exposure to 34 centers and institutes for research and creative practice

Additional Product Information

Product Description

A university in New York City comprising Parsons School of Design, Eugene Lang College of Liberal Arts, College of Performing Arts, The New School for Social Research, and Parsons Paris; offers undergraduate, graduate, continuing education, and online programs with a focus on design, arts, liberal arts, social research, and public engagement.

Target Market

Prospective undergraduate and graduate students seeking interdisciplinary education in design, arts, liberal arts, and social research; educators and researchers; artists and performers seeking cross-disciplinary programs

Unique Value Proposition

Interdisciplinary, city-integrated education that blends design, arts, liberal arts, and social research, anchored in equity and social impact, with strong alumni networks and global campuses

Technical Requirements

N/A

Pricing Model

Not explicitly stated; financial aid guarantee exists and institutional scholarships/grants are available

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