The New York Times Company

Business Profile

Core Value Proposition

The New York Times Company provides independent journalism that helps people understand the world through on-the-ground, expert and deeply reported reporting across a global newsroom and product ecosystem.

Target Customer

General readers/subscribers seeking trustworthy, in-depth journalism; advertisers and partners seeking brands; researchers and curious minds.

Key Differentiator

Independent, trusted journalism with global reach, award-winning reporting, and a diversified product ecosystem (The Newsroom, Times Opinion, Wirecutter, Cooking, The Athletic, Games) that serves broad reader interests.

Implementation Timeline

Not specified in provided content

Pain Points

1Need for timely breaking news without sacrificing quality
2Desire for impartial, independent reporting free from bias or partisanship
3Demand for in-depth investigations and expert analysis across topics

Key Features

1Breaking news coverage from reporters on the ground in more than 160 countries
2Expert beat reporting and signature investigations
3Commentary and criticism to help readers interpret events
4 Diversified product ecosystem including The Newsroom, Times Opinion, Wirecutter, Cooking, The Athletic, Games

Target Customer Industries

Decision Makers

1Publisher and Chairman, The New York Times
2President and Chief Executive Officer, The New York Times Company
3Executive Editor, The New York Times
4Opinion Editor, The New York Times
5Chief Product Officer, The New York Times
6Managing Editor, The New York Times
7Chief Technology Officer, The New York Times
8Global Chief Advertising Officer, The New York Times Company
9Chief Brand and Communications Officer, The New York Times Company
10Chief Growth and Customer Officer, The New York Times Company
11Executive Vice President & Chief Legal Officer, The New York Times Company
12Chief Financial Officer, The New York Times Company
13Editor, Digital Storytelling and Training
14Publisher of The Athletic
15Editor, Wirecutter
16Bevy roles such as Editor, Newsroom Development and Support

Client Results

1Not specified in provided content

Competitive Advantages

1Independent journalism with commitment to truth and global reach
2Award-winning reporting including Pulitzers
3Large, global subscriber base (over 11 million subscribers)
4Multi-platform products and brands for diverse reader interests

Key Benefits

1Trustworthy, independent journalism

2Global reach and on-the-ground reporting

3In-depth investigations and expert reporting

4Multiplatform products tailored to reader interests

Additional Product Information

Product Description

The New York Times Company produces and operates independent journalism through The Newsroom and Times Opinion, along with associated products such as Wirecutter, Cooking, The Athletic, and Games, serving a global reader audience.

Target Market

General readers and subscribers seeking high-quality journalism; advertisers and partners seeking brand associations with trusted journalism

Unique Value Proposition

Independent, trusted journalism with global coverage and a diversified product ecosystem delivering high-quality information across multiple formats

Technical Requirements

Not specified

Pricing Model

Not disclosed

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