The Open University Online Learning
Business Profile
Core Value Proposition
The Open University Online Learning provides online learning courses and flexible distance education for undergraduate and postgraduate study.
Target Customer
Individuals seeking flexible online or distance education for undergraduate and postgraduate degrees, including those wanting to study while working and/or with reduced moving requirements.
Key Differentiator
Triple-accredited business school status for OU Business School, strong employability focus with dedicated tutor support, and flexible payment options for fees.
Implementation Timeline
Not specified in content; emphasizes flexible pace and online delivery rather than a fixed deployment timeline
Pain Points
- 1Need for flexible study pace and location to accommodate work and personal commitments
- 2Desire to study online rather than relocate to a campus
- 3Cost considerations with options for flexible payment and funding
Key Features
- 1Flexible full-time and part-time study options
- 2Supported distance and open learning model
- 3Online courses with dedicated tutor support
- 4Career support and emphasis on employability
- 5Fees and funding options; on-demand Virtual Open Day; search/browse courses (A to Z) to find courses
Target Customer Industries
Client Results
- 1Improved employability and career progression, supported by award-winning careers support from day one
- 2Ability to study flexibly while gaining work experience, leading to career advancement
- 3Testimonials indicate individuals securing jobs they love after OU study
Competitive Advantages
- 1Recognized for employability outcomes and course quality (Top 3 University for Employability; award-winning careers support)
- 2The OU Business School is part of an elite group representing triple accreditation
- 3Flexible payment options and funding information available to help cover fees
- 4Dedicated tutor support and a thriving online student community
- 5Accessible online learning with a commitment to equality and diversity
Key Benefits
Case Studies & Success Stories
Flexible online study accelerates career progression
Student attributes career advancement and confidence gains to OU's flexible online learning and tutor-supported environment.
Career growth and job success following OU qualification
"I now have a job I love and a career for life" attributed to OU education and flexibility.
Additional Product Information
Product Description
Online learning courses and open, flexible distance education for undergraduate and postgraduate study.
Target Market
Prospective and current students seeking flexible online education; individuals pursuing career advancement through higher education.
Unique Value Proposition
Flexible, tutor-supported online learning from a triple-accredited business school with strong employability outcomes and funding options.
Technical Requirements
Not explicitly stated; implied online access to courses and learning platform
Pricing Model
Not explicitly detailed; mentions flexible payment options and funding to help cover fees; admissions indicate online application and course enrollment
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