The R&A

Business Profile

Core Value Proposition

The R&A provides governance, rules, and championship leadership for golf, along with philanthropic development and inclusive initiatives to grow the sport globally.

Target Customer

Amateur and professional golfers worldwide, golf clubs and associations, event organizers, sponsors, and fans.

Key Differentiator

A single organization that combines official Rules of Golf administration, global championship stewardship (including The Open and related events), world amateur ranking (WAGR), and a broad suite of development, health, and inclusivity initiatives through The R&A Foundation and related programs.

Pain Points

1Making golf more accessible, more appealing and more inclusive.
2Ensuring consistent interpretation and application of the Rules of Golf across global play.
3Growing participation and opportunities for underrepresented groups (e.g., women, players with disabilities) and sustaining development programs.

Key Features

1R&A TV: live content and a video archive
2The Rules Hub and The Rules App (Rules education, updates, and resources)
3World Amateur Golf Ranking (WAGR) administered by The R&A and USGA
4The R&A Foundation: philanthropic programs transforming lives through golf
5Golf It!, EDGA, Women in Golf Charter, and other inclusion/health initiatives
6One Club: digital fan membership with year-round benefits
7G4D Open initiative and partnerships to empower golfers with disabilities
8Annual Review and broad governance/sustainability reporting
9The Open and related championships calendar and governance

Target Customer Industries

Decision Makers

1Executive Director – Governance

Client Results

1Fans flock to the AIG Women’s Open with bumper attendance, viewership and engagement.
2The Open Legacy Fund set to make a lasting difference in Portrush.
3The R&A Foundation reaches £10 million milestone in philanthropic support.
4Record number of golfers compete in the 100th Town Match in St Andrews.
5The G4D Open showcased inclusivity with Brendan Lawlor (men’s) and Daphne van Houten (women’s) winners.

Key Benefits

1Global governance and standardization of Rules and championships

2Official World Amateur Golf Ranking (WAGR)

3Access to comprehensive rules education and tools (Rules Hub and Rules App)

4Philanthropy and community impact through The R&A Foundation

5Inclusive initiatives (Women in Golf Charter, EDGA) and disability empowerment

6Digital memberships and consumer channels (R&A TV, One Club)

Case Studies & Success Stories

The G4D Open at Woburn

Case #1

Showcased golf open to players with disabilities; Brendan Lawlor won the men’s event and Daphne van Houten won the women’s event, underscoring golf’s accessibility message.

Golf It! Glasgow

Case #2

The R&A’s community project opened in 2023 as a brand-new, family-focused facility with a nine-hole course, putting greens, short-game area, adventure golf and a floodlit driving range to broaden access to golf.

Additional Product Information

Product Description

The R&A governs rules, championships, and development initiatives in golf; it operates The Open, maintains the Rules of Golf, and runs programs through the R&A Foundation to grow participation, health, and inclusivity in golf worldwide.

Target Market

Golfers (amateur and professional), golf clubs and associations, championship organizers, sponsors, and golf fans worldwide.

Unique Value Proposition

A global, mission-driven governing body that blends official rules, event leadership, rankings, and extensive development and inclusion programs to advance golf for everyone.

Technical Requirements

Access to digital platforms (R&A TV, Rules App on Apple App Store/Google Play), online resources and publications, and possibility to join digital programs such as One Club; content available via The R&A website and apps.

Pricing Model

No pricing information provided in the available content.

Companies Solving Similar Problems

Based on matching: problems solved, target roles, key features, industries

Mindler Career Guidance Platform

Comprehensive career guidance and counselling services using advanced assessments and expert advice to help students discover and plan their ideal career paths.

Education

Career Counselling

Y Combinator

Y Combinator helps startups make something people want by providing early-stage funding, mentorship, and a strong network.

Technology

E-commerce

Design and Development Services

Umuzi Digital provides comprehensive design, product development, and strategic digital support at a fraction of the cost, enabling businesses to enhance their performance and grow.