The Real Deal
Business Profile
Core Value Proposition
The Real Deal provides real estate news and market insights across major U.S. markets, with data products, events, and brand-sponsored content.
Target Customer
Real estate professionals including investors, developers, brokers, asset managers, property managers, and advertisers seeking industry insights and brand exposure.
Key Differentiator
Cross-market coverage (e.g., New York, Chicago, Los Angeles, South Florida, Texas, National) plus specialized sections (Residential, Commercial, Development), data assets (TRDData, Data Book 2025), and Brand Studio sponsorships/advertising opportunities.
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Staying updated with fast-moving real estate news across multiple markets.
- 2Accessing reliable market data and analysis.
- 3Finding networking opportunities and marketing channels within the real estate industry.
Key Features
- 1News across markets and sectors (Residential, Commercial, Development)
- 2Data assets and reports (TRDData, Data Book 2025)
- 3Current issues, issue archives, and market-specific sections
- 4Events and forums (e.g., Miami Forum, Houston event, etc.)
- 5Video + Podcast content
- 6Brand Studio sponsored content and advertising options
- 7Subscriber access and account features
Target Customer Industries
Competitive Advantages
- 1Comprehensive cross-market real estate coverage
- 2Integrated data assets (TRDData, Data Book 2025) alongside news
- 3Multiple content formats (text, video, podcasts) and archives
- 4Direct advertising and brand sponsorship opportunities (Brand Studio)
- 5Events and networking opportunities for industry professionals
Key Benefits
Additional Product Information
Product Description
A real estate news and data platform delivering market news, analysis, data assets, events, and brand-sponsored content across multiple markets.
Target Market
Real estate professionals (investors, developers, brokers, lenders, asset managers) and brands seeking exposure to the real estate community.
Unique Value Proposition
A trusted, multi-market real estate media platform that combines timely news, data resources, events, and brand-sponsored content to inform professionals and enable marketing reach.
Technical Requirements
Not specified
Pricing Model
Not specified
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