Business Profile
The RealReal provides authenticated luxury consignment and a marketplace for buying and selling pre-owned designer clothing, bags, jewelry, watches, and home goods.
{"Luxury item owners/sellers looking to monetize their items","Shoppers seeking authenticated pre-owned luxury fashion and accessories","Fashion & luxury professionals and retailers (TRR Pro / Fashion & Luxury Professionals)","Members seeking early access to sales (First Look Membership)"}
Authenticity guarantee with comprehensive authentication and professional photography, plus a scalable, buyer-rich marketplace and multiple convenient selling options (at-home appointments, pickups, drop-offs, or shipping).
{"From intake to listing: up to 4 weeks to process and photograph after consignor submission","Sales typically occur within about 30 days for many products (per page content)","Payouts occur after sale (methods include direct deposit, site credit, or check)"}
The RealReal is an online and showroom-based marketplace for authenticated, pre-owned luxury fashion, jewelry, watches, home decor, and more. It offers buy and sell (consignment) of designer items, authentication services, professional photography, and a range of seller programs and membership perks.
Owners of luxury fashion, jewelry, watches, and home goods seeking authenticated resale; buyers seeking authenticated luxury items; professionals serving the luxury industry
A trusted, authenticated platform that handles the entire selling process for luxury items, offers broad exposure to a large buyer base, and provides convenient payout options, all while emphasizing sustainability by extending the lifecycle of luxury goods
Not explicitly specified in the provided content
{"Consignors can receive up to 85% of the item’s sale price (per consignor terms shown on the site)","First Look Membership provides 24-hour sale access for a monthly fee ($12)","Promotional credits and special offers (e.g., first-time consignor credits, seasonal promotions) available at times","No hidden fees stated; claims of straightforward seller terms and authentication workflow"}
Based on matching: problems solved, key features, industries
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