The Scottish Government – gov.scot

Business Profile

Core Value Proposition

The Scottish Government provides devolved governance for Scotland, delivering policy, information, and services across the economy, education, health, justice, rural affairs, housing, environment, equal opportunities, consumer advocacy and advice, transport and taxation.

Target Customer

Residents of Scotland; public sector organisations; researchers and policy makers seeking information about Scottish Government policies, publications, and news.

Key Differentiator

Directly governed by the Scottish Parliament (devolved government) with a published Programme for Government, a broad set of policy topics, and a public-facing portal (gov.scot) offering publications, statistics, consultations, and news. The site emphasizes accessibility, open government licensing, and a structured government organization (First Minister, Cabinet Secretaries, Ministers).

Implementation Timeline

Not specified in the provided content.

Pain Points

1Not explicitly listed in the provided content.

Key Features

1Publications
2News
3Statistics and research
4Consultations
5Blogs
6Topics filtering and keyword search
7Accessibility and cookie preferences
8Open Government Licence for content

Target Customer Industries

Decision Makers

1First Minister
2Cabinet Secretaries
3Other Ministers

Client Results

1Not specified in the provided content.

Competitive Advantages

1Content is publicly accessible and governed by the Open Government Licence v3.0
2Explicit accessibility information and ongoing improvements for usability
3Comprehensive coverage across policy areas with publications, news, and statistics

Key Benefits

1Transparent access to policy information and government updates

2Centralized publications, statistics, and consultations

3Public-facing accessibility and adherence to licensing (Open Government Licence)

Additional Product Information

Product Description

Devolved government for Scotland with responsibilities spanning economy, education, health, justice, housing, environment, and more; provides information, publications, news, statistics, consultations, and policy guidance through the gov.scot portal.

Target Market

Residents of Scotland; public sector bodies; researchers and policy researchers seeking government information and policy updates.

Unique Value Proposition

A devolved Scottish governance portal offering centralized access to policy information, programme guidance (e.g., Programme for Government), publications, statistics, consultations, and news, backed by an accessible digital presence and a formal government structure (First Minister, Cabinet Secretaries, Ministers).

Technical Requirements

Website includes accessibility features and cookie management; uses Google Analytics for usage data (opt-out available).

Pricing Model

Not specified; content is publicly available (free access to information).

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