The Secret
Business Profile
Core Value Proposition
[The Secret] provides the principles and practical tools of manifestation based on the Law of Attraction to help people manifest happiness, health, wealth, better relationships, and an abundant life.
Target Customer
General consumers interested in personal development and manifestation; includes content and products for teens (e.g., The Secret for Teens) and a global audience via multiple languages and formats.
Key Differentiator
A multi-format ecosystem centered on The Secret brand, offering HD remastered documentary content, books, e-books, apps, card decks, films, masterclasses, community stories, and ongoing digital and physical products, all tied to Rhonda Byrne’s manifestation philosophy.
Implementation Timeline
Various offerings indicate different timelines: 21-day wealth practices (Countdown to Riches), 4-week digital streaming options for the documentary, and ongoing access to apps and masterclasses; practical results are framed as ongoing practice rather than a fixed timeline.
Pain Points
- 1Unclear how to apply the Law of Attraction in daily life
- 2Desire for practical, repeatable manifestation practices and prompts
- 3Need for inspirational content and community stories to sustain motivation
Key Features
- 1Remastered The Secret documentary (HD) and other films
- 2Books, e-books, audiobooks, and card decks (Manifestation Cards)
- 3Masterclass programs and guided teachings
- 4Community stories and ‘Tell Us Your Story’ features
- 5Mobile apps (The Secret Super App, Daily Teachings, Money/Gratitude tools) and interactive games (Memory Game)
- 6Multi-language availability and global access (world languages, digital streams, and physical products)
Target Customer Industries
Decision Makers
- 1Not specified in the provided content
Client Results
- 1Ability to align thoughts and feelings with desired outcomes to manifest abundance, better health, improved relationships, and happiness (as described by The Secret’s principles)
- 2Access to daily practices, gratitude routines, and manifestation prompts (e.g., The Secret Daily Teachings, The Magic, Manifestation Cards)
Competitive Advantages
- 1Comprehensive, branded ecosystem across film, print, digital apps, and interactive tools
- 2Remastered HD content and multi-language support for global reach
- 3Direct association with Rhonda Byrne and a broad network of contributors
- 4Multiple formats (books, cards, apps, films) to support varied learning preferences
- 5User-generated stories and community engagement to reinforce motivation
Key Benefits
Case Studies & Success Stories
Good Times Ahead
Story by Sue C., Fresno, CA, USA describing personal empowerment and manifesting positive change through The Secret-inspired practices.
Additional Product Information
Product Description
A brand ecosystem offering films, books, e-books, apps, card decks, and masterclasses built around the Law of Attraction and The Secret philosophy, including remastered documentary content and community storytelling.
Target Market
Individuals seeking personal growth and manifestation across general audiences and teens; global audience via multi-language offerings and various formats.
Unique Value Proposition
A holistic manifestation platform combining remastered documentary content, a wide range of educational and practical tools, and a supportive community to help people visualize, believe, and achieve their desires.
Technical Requirements
Content is available across multiple platforms (Android, iPhone; streaming/digital download; YouTube, Vimeo, Apple/Amazon/Google Play; multi-language subtitles). No specific hardware requirements stated beyond platform availability.
Pricing Model
Pricing details not explicitly stated in the provided content; mentions of bundles, pre-sales, and 4-week digital streams suggest tiered offerings and recurring or one-time purchases. Specific prices are not provided.
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