The Spruce Crafts
Business Profile
Core Value Proposition
The Spruce Crafts provides DIY project ideas and how-to tutorials to help home crafters spruce up their space.
Target Customer
DIY enthusiasts, hobbyists, and families seeking home crafts, needlecrafts, paper crafts, scrapbooking, and kids' crafts.
Key Differentiator
Editorially rigorous, human-created content with an anti-bias governance board and dedicated editorial staff, supported by a large library of tutorials and articles within the People Inc. network.
Implementation Timeline
Not explicitly stated; value is derived from ongoing content updates and the site’s long-standing content library. Advertising opportunities are available via the media kit.
Pain Points
- 1Finding reliable, practical DIY project ideas with clear guidance
- 2Gaining inspiration across multiple craft disciplines and seasons
- 3Accessing a large, high-quality library of tutorials with strong visuals
Key Features
- 14,000+ in-depth articles and tutorials
- 21,000+ how-to projects
- 31,000+ original photos
- 472 million annual readers
- 56 million monthly users
- 6Editorial policy and product testing
- 7Daily tips and newsletters
Target Customer Industries
Decision Makers
- 1General Manager & Senior Vice President
- 2Design Director
- 3Senior Editor
- 4Editor
- 5Associate Editor
- 6Senior Social Media Editor
Client Results
- 1Large audience reach with 72 million annual readers and 6 million monthly users
- 2Extensive library of 4,000+ articles and 1,000+ how-to projects
- 3Trustworthy, original content with anti-bias governance
Competitive Advantages
- 1Massive, diverse, human-authored content library
- 2Strong editorial integrity with anti-bias governance
- 3Large, engaged audience within the People Inc. network
- 4High-quality visuals (1,000+ original photos) and step-by-step tutorials
- 5Monetization opportunities through advertising and product affiliate commissions
Key Benefits
Additional Product Information
Product Description
A DIY craft and hobby site offering practical tips and step-by-step tutorials across needlecraft, paper crafts, scrapbooking, and more, with a library of over 4,000 articles and tutorials spanning 20 years.
Target Market
DIY enthusiasts, crafters, hobbyists, and families seeking kid-friendly crafts and home decoration ideas.
Unique Value Proposition
High-quality, human-created DIY content with comprehensive craft coverage, supported by strong editorial standards, anti-bias governance, and expansive audience reach through the brand network.
Technical Requirements
Not specified; site mentions cookies and standard web access, with newsletter and media kit available.
Pricing Model
Not publicly disclosed; product reviews note potential commissions from purchases via linked content.
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