The Tech Interactive
Business Profile
Core Value Proposition
The Tech Interactive provides hands-on STEAM education and immersive experiences for families and students through interactive exhibits, an IMAX Dome Theater, and LASERS! laser shows.
Target Customer
Families, students, educators, school groups, and local community members in the San Jose Bay Area seeking hands-on STEM learning and immersive experiences.
Key Differentiator
Bay Area’s largest IMAX Dome Theater combined with a broad mix of hands-on exhibits, labs, design challenges, and specialty laser shows (LASERS! at The Tech).
Implementation Timeline
Immediate value upon visit through exhibits, labs, and IMAX experiences; ongoing value via year-long membership benefits and programming.
Pain Points
- 1Limited access to engaging, hands-on STEAM learning outside the classroom.
- 2Need for family-friendly, age-diverse science experiences in the local area.
- 3Desire for immersive, large-format exhibitions and performances (IMAX, lasers) as part of a learning journey.
Key Features
- 1Hands-on galleries and experiences (100+ exhibits).
- 2IMAX Dome Theater with educational films and special laser shows (LASERS! at The Tech).
- 3Educational resources, field trips, and educator professional development.
- 4Membership program with benefits (free admission, exclusive events, discounts).
- 5On-site amenities: The Tech Store, The Tech Cafe, and event spaces.
Target Customer Industries
Competitive Advantages
- 1Hands-on, experiential learning outside the classroom.
- 2Immersive IMAX Dome Theater experience (Bay Area’s largest/one-of-a-kind venue).
- 3Regularly updated exhibits and limited-time events (e.g., Fall for Science, Tech or Treat).
- 4Accessible for families and students with programs for educators and schools.
- 5Membership discounts and exclusive events enhance ongoing engagement.
Key Benefits
Additional Product Information
Product Description
A nonprofit, family-friendly science and technology center in San Jose offering hands-on exhibits, experimental labs, design challenges, an IMAX Dome Theater, laser shows (LASERS!), and education resources for learners of all ages.
Target Market
Families, students, educators, school groups, and community organizations in the San Jose region and broader Bay Area.
Unique Value Proposition
The Tech Interactive combines interactive STEAM exhibits with immersive IMAX and LASERS! experiences, plus robust education programs and membership benefits, making it a premier, family-friendly science and technology center.
Technical Requirements
IMAX Dome Theater includes four wheelchair spaces with four adjacent companion/semi-ambulatory seats; shows start on time with no late seating noted; accessibility and feedback encouraged.
Pricing Model
General admission tickets include admission plus one educational IMAX film (pricing: $38 for adults, $28 for children/seniors/students); members receive free admission (includes one educational IMAX film per visit); LASERS! show tickets priced at $16 for adults and $12 for children/seniors/students; additional workshop and private LASERS! options available; memberships provide discounts and exclusive access.
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