The University of Alabama at Birmingham (UAB)

Business Profile

Core Value Proposition

The University of Alabama at Birmingham provides integrated research and clinical platforms that translate breakthroughs from the lab to patient care, while offering a comprehensive academic ecosystem for education and discovery.

Target Customer

{"Prospective students (undergraduate, graduate, international, online)","Current students","Researchers and clinicians","Patients seeking care","Alumni and donors"}

Key Differentiator

Largest economic impact on the state of Alabama among academic institutions ($12.1B annually), the state's largest metro area public four-year university, and an integrated ecosystem spanning university, medicine and athletics.

Implementation Timeline

Not explicitly specified in the content; admissions and program enrollment timelines exist but are not detailed here.

Pain Points

1Affording higher education and accessing financial aid
2Accessing a wide range of degree programs (undergraduate, graduate, online) within one institution
3Translating research into patient care and delivering community impact

Key Features

1240+ degree and certificate programs
2Online degree programs
3Professional schools: Heersink School of Medicine, School of Optometry, School of Dentistry
4Integrated research and clinical platforms
5Vibrant campus life with 300+ student organizations and 18 NCAA sports

Target Customer Industries

Decision Makers

1President
2Provost
3Dean
4Vice President for Research
5Director of Admissions
6Director of Financial Aid

Client Results

1$775M in research grants and awards
2240+ degree and certificate programs
3$12.1B annual economic impact
4Approximately 160,000 alumni worldwide

Competitive Advantages

1Largest economic impact on Alabama among academic institutions
2Largest public four-year university in Alabama's largest metro area
3Integrated research and clinical platforms that translate research to patient care
4Unified branding across university, medicine and athletics
5Broad academic ecosystem with extensive programs, online options, and campus life

Key Benefits

1Access to world-class education and professional programs

2Research to patient care translation and impact

3Broad program breadth with online options

4Financial aid options and affordability information

5Vibrant campus life and extensive alumni network

Additional Product Information

Product Description

A nationally recognized public research university and academic medical center in Birmingham, Alabama, known for interdisciplinary education and patient-centered care.

Target Market

{"Prospective students","Current students","Researchers and clinicians","Patients seeking care","Alumni and donors"}

Unique Value Proposition

UAB combines a top-tier research university with an academic medical center, delivering transformative education, cutting-edge clinical care, and broad community impact within one integrated ecosystem.

Technical Requirements

Not specified; digital platforms mentioned include MyUAB, BlazerNet, and Canvas; online programs available

Pricing Model

Tuition and fees information is available; financial assistance options exist; exact pricing is not provided in the content

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