The University of British Columbia
Business Profile
Core Value Proposition
The University of British Columbia provides world-class teaching, learning and research across its Vancouver and Okanagan campuses.
Target Customer
{"Prospective students","Undergraduate students","Graduate students","Faculty & staff","Alumni","Community partners"}
Key Differentiator
Two major campuses (Vancouver and Okanagan) with a broad ecosystem of affiliated centers (Centre for Digital Media, UBC Robson Square, Asia Pacific Regional Office) and a globally recognized research and education platform, complemented by a large international alumni network and strong research outcomes.
Implementation Timeline
Not specified in content; program durations and value realization likely vary by program and initiative.
Pain Points
- 1Access to high-quality, globally recognized education and research opportunities
- 2Need for cross-campus and international engagement across Vancouver, Kelowna, and Asia-Pacific regions
- 3Need for industry collaboration and knowledge transfer to translate research into impact (e.g., spin-off companies, applied programs)
Key Features
- 1Dual-campus system (Vancouver and Okanagan) serving 65,000+ students and hosting thousands of undergrad and graduate students
- 2Wide range of programs including health professions (e.g., physical therapy, speech-language pathology) and cross-BC medical education
- 3Robust research ecosystem with multi-year funding, numerous projects, and a history of industry spin-offs
- 4Global rankings and recognition (THE, ARWU, QS) and a strong alumni base
Target Customer Industries
Client Results
- 1CA/moolestimates: $892.8 million in research funding for 9,992 projects
- 2160 companies spun off from UBC research
- 3Over 410,000 alumni in 145 countries
- 420,799 faculty and staff
- 58 Nobel laureates
- 63 Canadian prime ministers
- 722 3M National Teaching Fellows
- 8306 Royal Society of Canada Fellows
- 965 Olympic medals won by varsity athletes (including 19 gold)
- 1075 Rhodes Scholars (with 4 Rhodes Scholars in the last five years)
Competitive Advantages
- 1Strong global rankings and consistent recognition as a top public university
- 2Two major campuses enabling broad student access and diverse programs
- 3Extensive research funding and a high number of research projects
- 4Significant industry impact through spin-off companies and innovation activity
- 5Extensive international presence and partnerships (e.g., Asia Pacific Regional Office, Centre for Digital Media)
- 6Large, geographically dispersed alumni network contributing to opportunities and impact
Key Benefits
Case Studies & Success Stories
UBC-developed enzymes power first human test of universal donor organs
A major step toward more compatible, accessible organ donations, illustrating the real-world impact of UBC research.
Additional Product Information
Product Description
A global centre for teaching, learning and research with campuses in Vancouver and the Okanagan, offering undergraduate and graduate programs, extensive research initiatives, and international partnerships.
Target Market
Prospective students, researchers, industry partners, alumni, and community partners seeking education, research collaboration and societal impact.
Unique Value Proposition
A two-campus, globally ranked research university with deep industry and international partnerships, delivering world-class education and impactful research at scale.
Technical Requirements
N/A
Pricing Model
N/A
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