The University of Memphis
Business Profile
Core Value Proposition
[The University of Memphis] provides a comprehensive higher education experience with undergraduate, graduate, and online degree programs across multiple colleges and campuses, plus industry partnerships and a global student community.
Target Customer
Prospective and current students (undergraduate and graduate), researchers, industry and corporate partners, alumni, and employers seeking collaboration or talent.
Key Differentiator
Online degree option (UofM Global), industry partnerships (FedEx Institute of Technology), broad breadth of programs (40+ programs across 220+ areas of study), multi-campus presence (Main campus, Lambuth, and Law School), strong international representation (88 countries represented by the student body), and a notable alumni network.
Implementation Timeline
Not explicitly specified in the content; value is tied to admission and degree completion, with additional options via online programs and ongoing partnerships.
Pain Points
- 1Need for flexible online and on-campus higher education options across many disciplines.
- 2Desire for strong industry partnerships and opportunities for research collaboration.
- 3Requirement for a diverse, globally represented student community and pathways to career success.
Key Features
- 140+ academic programs across 220+ areas of study
- 2UofM Global – Online Degree Program
- 3Multiple colleges/schools (e.g., College of Arts & Sciences, Fogelman College of Business & Economics, Loewenberg College of Nursing, Cecil C. Humphreys School of Law, etc.)
- 4Industry partnerships and research centers (FedEx Institute of Technology; Centers & Institutes; Libraries; Office of Institutional Research)
- 5Military Friendly Gold and Spouse Designations
- 6Global and alumni networks with notable outcomes
- 7Campus options including main campus, Lambuth (Jackson, TN), and online/Law programs
Target Customer Industries
Client Results
- 1Graduates across 40+ programs and 220+ areas of study
- 2Alumni achievements include CEOs, Grammy-winning artists, New York Times best-selling authors, CFOs, U.S. Senators, U.S. presidential candidates, and NASA scientists
Competitive Advantages
- 1Online degree option (UofM Global) for flexible learning
- 2Strong industry collaboration via FedEx Institute of Technology and corporate partnerships
- 3Extensive program breadth and multi-campus accessibility
- 4Global student representation (88 countries) and notable alumni network
- 5Military-friendly recognitions and a broad set of professional pathways
Key Benefits
Additional Product Information
Product Description
A public research university in Memphis, Tennessee with 40+ programs and 220+ areas of study, online degree options through UofM Global, multiple campuses including main campus, Lambuth, and Law School, and extensive industry and research partnerships.
Target Market
Prospective students (both undergraduate and graduate), working professionals seeking online degrees, researchers, industry partners/employers, and alumni seeking opportunities or collaborations.
Unique Value Proposition
A comprehensive public research university offering extensive on-campus and online programs, robust industry partnerships (notably with FedEx), a diverse international student body, and a powerful alumni network that spans multiple high-impact fields.
Technical Requirements
Not specified in the content.
Pricing Model
Not specified; the site references Scholarships and Financial Aid options and Tuition/Fees sections as part of admissions and financial planning.
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