The University of Texas at Arlington (UTA)
Business Profile
Core Value Proposition
The University of Texas at Arlington (UTA) provides access to higher education and research opportunities across more than 180 degree programs.
Target Customer
{"Prospective students and families","Current students","Faculty and staff","Alumni","Researchers and research partners"}
Key Differentiator
Carnegie R1 Doctoral University; No. 1 in North Texas per The Wall Street Journal; top 5 in Texas; 180+ degree programs; strong research footprint including $302 million in U.S. economy impact over six years; top-100 ranking for innovation by U.S. News & World Report.
Implementation Timeline
Not specified in content
Pain Points
- 1Need access to a wide range of degree programs and pathways for education and career development
- 2Desire for active research opportunities and funding to advance knowledge and industry impact
- 3Need comprehensive campus-life, student support, and career development resources to succeed academically and professionally
Key Features
- 1More than 180 degree programs
- 2Carnegie R1 Doctoral University
- 3Strong research ecosystem with high annual expenditures and economic impact
- 4Campus life resources including student organizations, athletics, traditions, and events
- 5Career Development and Office of Student Success resources; libraries and counseling services
- 6Online and on-campus learning tools (MyUTA, Canvas) and various student services
Target Customer Industries
Decision Makers
- 1Not explicitly stated in content
Client Results
- 1Recognition as No. 1 in North Texas by The Wall Street Journal and top ranking among Texas public institutions
- 2Designation as a Carnegie R1 Doctoral University
- 3Significant research funding and expenditures; measurable economic impact ($302 million over six years)
- 4Alumni outcomes across diverse industries (e.g., space, tech, military leadership, education, fashion/history)
Competitive Advantages
- 1Strong national and regional rankings and designations
- 2Extensive program breadth (180+ degree programs) and robust research activity
- 3Large and active alumni network and opportunities for engagement
- 4Dedicated student success, career development, and campus-life resources
- 5Evidence of notable alumni success in high-profile organizations (NASA, SpaceX, military, etc.)
Key Benefits
Case Studies & Success Stories
Ray Casas — ’96 BA, Political Science; Director of Community Impact, Texas Rangers Baseball Club
UTA alumnus highlighted for post-graduate career in community impact within professional sports organization.
Shelley Jeoffroy — ’04 BA, English; 2023 Texas Teacher of the Year
UTA alumna recognized as a leading Texas educator.
Wendy Okolo — ’15 PhD, ’10 BS Aerospace Engineering; Associate Project Manager for NASA's System-Wide Safety Project
UTA alumna acknowledged for leadership role on NASA safety project.
Kimberly Jenkins — ’08 BA, Anthropology; Fashion historian; Vogue Business 100 Innovators List
UTA alumna named among Vogue Business 100 Innovators.
Daniel Delago — ’20 BS Computer Science; Flight Software Engineer at SpaceX
UTA alumnus contributing as a SpaceX flight software engineer.
Lt. Gen. Michael Langley — ’85 BBA, Systems Analysis; First Black four-star general in U.S. Marine Corps
UTA alumnus achieving a historic military leadership milestone.
Additional Product Information
Product Description
UTA is a public research university offering education, research, campus life, and alumni engagement across a broad range of programs and initiatives, with a strong emphasis on community, innovation, and career preparation.
Target Market
Prospective and current students, families, alumni, faculty, researchers, and partners seeking higher education, research opportunities, and professional development.
Unique Value Proposition
UTH’s combination of No. 1 North Texas ranking, Carnegie R1 Doctoral status, a broad selection of degree programs, a strong research footprint, and an active campus life and alumni network creates a comprehensive environment for education, innovation, and career success.
Technical Requirements
Access typically requires enrollment and campus IT access (e.g., MyUTA, Canvas); general IT help and resources are available.
Pricing Model
Not specified in content
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