The University of Texas at Dallas (UT Dallas)
Business Profile
Core Value Proposition
The University of Texas at Dallas provides a world-class education and research opportunities across 160 degree programs (with strong programs in science, engineering, and business) and emphasizes value for students in the Dallas–Fort Worth area.
Target Customer
{"Prospective undergraduate students","Prospective graduate students","International students","Faculty and researchers","Current students and alumni","Family and visitors"}
Key Differentiator
Carnegie R1 designation (Doctoral Universities – Very high research activity) with six National Academy members among its faculty, founders of Texas Instruments heritage, and a broad portfolio of 160 degree programs near global corporate hubs. It also emphasizes robust international student services and on-campus safety resources.
Implementation Timeline
Not specified in the content; value is realized over the duration of degree programs and ongoing engagements (admissions, orientation, internships, and campus life).
Pain Points
- 1Finding affordable higher education with debt outcomes that compare favorably to national averages (61% of graduating seniors have no student debt, vs 45% nationally).
- 2Navigating international admissions, immigration, and cultural transition for international students (via International Center and Intercultural Programs).
- 3Ensuring campus safety and timely emergency information (24/7 police presence, alert systems, and emergency planning).
Key Features
- 1160 degree programs across disciplines (including science, engineering, business, audiology, arts and technology).
- 2International support: UT Dallas International Center, Intercultural Programs, international student orientation, iWeek, iFriend program, and immigration/transitional services.
- 3Campus life and visitation: guided campus tours, self-guided tours, and virtual tours; Visitor Center and campus maps.
- 4Safety and emergency resources: UT Dallas Police, 24/7 patrols, alert systems (outdoor sirens and indoor voice alerts), and emergency management.
- 5Internships and outcomes data: 3,900+ students earning internships each year; substantial debt-management outcomes (61% debt-free at graduation).
Target Customer Industries
Decision Makers
- 1President
Client Results
- 13,900+ students earning internships each year
- 261% of graduating seniors have no student debt (vs 45% nationwide in 2021 report)
- 3160 degree programs offered ( breadth of educational pathways )
Competitive Advantages
- 1High research activity with Carnegie R1 status and nationally recognized faculty
- 2Wide breadth of degree programs (including STEM, business, and health-related fields such as audiology)
- 3Strong international student support and culturally rich campus life
- 4Proximity to Dallas/Fort Worth corporate ecosystem and access to internships
- 5Comprehensive safety infrastructure and emergency preparedness resources
Key Benefits
Additional Product Information
Product Description
A public research university offering a broad array of degree programs, robust international student services, extensive campus life, and strong safety resources in the Dallas–Fort Worth area.
Target Market
Prospective and current students (including international students), faculty and researchers, families, donors, and prospective employers seeking graduates.
Unique Value Proposition
A globally connected, high-research, value-focused university with extensive international programs and strong industry proximity, delivering broad degree access across science, engineering, business, and health disciplines.
Technical Requirements
Not specified in the provided content
Pricing Model
Not specified in the provided content
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