The University of Utah

Business Profile

Core Value Proposition

The University of Utah provides a flagship public research university experience with a broad spectrum of undergraduate and graduate programs, expansive campus resources, and an international footprint with an Asia Campus in Incheon, South Korea.

Target Customer

{"Prospective students","Current students","Faculty and Researchers","Alumni","Donors","Visitors","Parents & Families"}

Key Differentiator

Includes an Asia Campus in Incheon, South Korea; large program breadth (18 colleges/schools, ~100 departments); strong public-university ranking in the West; favorable student-to-faculty ratio (18:1); notable sustainability metric (71% of campus energy from renewable resources).

Implementation Timeline

Not specified in content; typical degree programs span several years; immediate access to campus resources and events is implied via ongoing programs and news updates.

Pain Points

1Access to a wide range of degree programs and resources within a single university system
2Opportunities for broad-based research, arts, and health sciences at scale
3Need for an internationally connected university with diverse programs and campuses

Key Features

1Over 100 undergraduate and more than 90 graduate degree programs
2Asia Campus located in Incheon, South Korea
318 colleges and nearly 100 departments
4Extensive library system: Marriott Library, Eccles Health Sciences Library, Faust Law Library, McKay Music Library
518:1 student-to-faculty ratio
6Ranked #1 public university in the West by Wall Street Journal
771% of campus energy from renewable resources
8Active arts, health sciences, and research ecosystems

Target Customer Industries

1Education

Decision Makers

1President
2VP of Research

Client Results

136,000+ enrolled students (Fall 2024)
218:1 student-to-faculty ratio (lowest among Utah public institutions)
3#1 public university in the West (Wall Street Journal)
471% of campus energy from renewable resources

Competitive Advantages

1International footprint with Asia Campus
2Strong ranking among public universities in the West
3Low student-to-faculty ratio
4Comprehensive library network and specialized libraries
5Vibrant arts, health sciences, and research ecosystems
6Emphasis on sustainability (renewable energy usage)

Key Benefits

1Access to 100+ undergraduate and 90+ graduate programs

2Robust library system and health sciences resources

3International presence with Asia Campus

4Strong research culture and favorable class sizes

5Active arts, health sciences, and science ecosystems

Additional Product Information

Product Description

A flagship public research university in Salt Lake City, Utah, founded in 1850, offering a broad array of undergraduate and graduate programs, with a comprehensive campus ecosystem and international programs including an Asia Campus in Incheon, South Korea.

Target Market

Prospective students; Current students; Faculty and researchers; Alumni; Donors; Parents & Families; Visitors

Unique Value Proposition

A large, comprehensive public research university with global reach (Asia Campus), strong public rankings, a favorable student-to-faculty ratio, and extensive libraries and arts/health sciences programs.

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