The University of Virginia
Business Profile
Core Value Proposition
The University of Virginia provides higher education, a renowned academic medical center (UVA Health), and public service through research, education, and health care.
Target Customer
Prospective and current students (undergraduate and graduate), families, faculty and staff, researchers and clinicians, patients and their families, donors, and policymakers.
Key Differentiator
Combines a historic, World Heritageādesignated campus with a large public university system and a leading health system (UVA Health), supported by strong financial stewardship (AAA bond ratings) and a robust research portfolio.
Implementation Timeline
Admissions cycle for Fall 2025 (applications, offers, and aid decisions); Financial aid decisions available for eligible applicants who apply by March 1; value of attendance accrues over the typical degree timeline (4 years for undergraduate programs).
Pain Points
- 1Affordability and access to higher education for Virginia and out-of-state students.
- 2Ensuring access to high-quality health care through a major academic medical center, including rural Virginia coverage.
- 3Sustaining research funding and public service while balancing budget, debt, and competing priorities.
Key Features
- 112 schools on Grounds, UVA Health, UVA Wise, six pan-University research institutes
- 2AccessUVA financial aid program; 100% of demonstrated need for eligible students applying by March 1
- 3Hoos First initiative supporting first-generation college students
- 4World Heritage Site campus; The Academical Village and Rotunda
- 5Top rankings and awards (e.g., Forbes ranking; NCI-designated Comprehensive Cancer Center; AAA bond rating)
Target Customer Industries
Decision Makers
- 1President of the University of Virginia
Client Results
- 160,000+ First-Time, First-Year applications for Fall 2025
- 210,000 offers for Fall 2025
- 384% of Incoming Students are in the Top 10% of their high school class
- 491% Four-Year Graduation Rate; 96% Six-Year Graduation Rate
- 54.6K Undergraduate Degrees Earned (Class of 2025); 3.4K Graduate Degrees Earned (Class of 2025); 1.2K First-Generation Graduates (Class of 2025)
- 6UVA Health: #1 Childrenās Hospital in Virginia (U.S. News & World Report, 2024-25); #1 Hospital in Virginia (Newsweek, 2025); 1st National Cancer Institute-Designated Comprehensive Cancer Center in Virginia
- 7Economic and research impact: 30,000+ employed by the University; $5.9B Sponsored Research Awards (FY2024); $549M U.S. Patents Issued (FY2024)
Competitive Advantages
- 1Public flagship status with broad statewide and national impact
- 2AccessUVA financial aid supporting 100% of demonstrated need for many students
- 3Strong research ecosystem with substantial sponsored awards
- 4Historic campus design and cultural heritage (World Heritage Site, Academical Village)
- 5Financial stability evidenced by AAA bond ratings from major rating agencies
Key Benefits
Case Studies & Success Stories
UVA Health: National Cancer InstituteāDesignated Comprehensive Cancer Center designation
UVA Health's Comprehensive Cancer Center is designated by the National Cancer Institute, delivering advanced cancer care to 3.2 million people across 87 counties in Virginia and into West Virginia.
Thomas Jefferson Award coverage highlighting UVA physicians
UVA physicians were honored with Thomas Jefferson Awards for contributions in cardiovascular research and serving the homeless (as reported by UVA Today).
Additional Product Information
Product Description
A public research university with 12 schools, a major health system (UVA Health), and affiliated institutions (UVA Wise) delivering education, patient care, and research across Virginia and beyond.
Target Market
Prospective students and families; current students and alumni; patients and families served by UVA Health; faculty, researchers, and clinicians; donors and policymakers.
Unique Value Proposition
Public flagship university with a world-class health system and strong financial health, offering exceptional value through need-based aid, high graduation rates, and broad societal impact.
Technical Requirements
N/A
Pricing Model
Need-based financial aid through AccessUVA; UVA commits to meeting 100% of demonstrated financial need for eligible applicants who apply by March 1; tuition/fees coverage for certain Virginia families under income thresholds
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