The Weather Network
Business Profile
Core Value Proposition
The Weather Network provides weather forecasts, maps, news and videos.
Target Customer
General public in Canada seeking current weather forecasts, radar maps, and weather-related news and video.
Key Differentiator
Integrated, multi-format weather content (forecasts, radar/maps, news, and video) across web and mobile platforms, backed by Pelmorex Corp and a family of weather brands (MétéoMédia, ElTiempo, Otempo, Clima).
Implementation Timeline
Not specified in content.
Pain Points
- 1Need for current, accurate weather forecasts and conditions.
- 2Desire for easily accessible, interactive weather maps and radar.
- 3Want reliable weather-related news and video content for safety, planning and awareness.
Key Features
- 1Forecasts
- 2Radar/Maps
- 3News
- 4Video
- 5Weather Tools and Weather APIs (developers access) plus mobile and TV apps
Target Customer Industries
Competitive Advantages
- 1Comprehensive, integrated weather content (forecasts, maps, news, and video) in one platform.
- 2Live radar and interactive maps with easy access to multiple map types.
- 3Multi-platform availability (web, Android, iOS, TV apps, FAST channels).
- 4Brand trust and breadth through Pelmorex Corp and related brands (MétéoMédia, ElTiempo, Otempo, Clima) and Alert Ready.
- 5APIs and tools for developers to integrate weather data.
Key Benefits
Additional Product Information
Product Description
A weather information platform offering forecasts, maps, news and videos to help users monitor conditions and plan accordingly.
Target Market
General consumers and organizations needing weather data, primarily in Canada.
Unique Value Proposition
A one-stop weather portal delivering forecasts, interactive maps, news and video across web and apps, backed by a trusted national network.
Technical Requirements
Weather APIs; Android app; iOS app; TV apps; FAST channels; support tools
Pricing Model
Not disclosed
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