The Webby Awards
Business Profile
Core Value Proposition
The Webby Awards provides recognition for excellence on the Internet.
Target Customer
Digital creators, brands, agencies, technology companies, publishers, and nonprofits seeking global recognition, credibility, and marketing exposure for Internet-related work.
Key Differentiator
AI-focused categories (AI Experiences & Applications and AI Features & Innovation) alongside a long-standing, globally recognized platform with a prestigious judging panel and extensive media exposure.
Implementation Timeline
Value is realized upon entry and, if selected, by winning the award, which includes invitations to the awards show; early pricing is available via the Early Entry Deadline (e.g., October 24, 2025).
Pain Points
- 1Lack of credible, high-profile recognition for Internet-based work
- 2Need for visibility, marketing exposure, and potential new business
- 3Desire for industry validation and credibility to attract clients, partners, or audiences
Key Features
- 1Extensive category set across Websites & Mobile Sites, Video & Film, Advertising, Media & PR, Podcasts, Social & Games, Apps, Software & Immersive, Creators, and AI
- 2Dedicated AI categories with AI Experiences & Applications and AI Features & Innovation
- 3Judges and industry luminaries (IADAS) providing credibility and visibility
- 4Winners Gallery and Special Achievement awards
- 5Creator Business suite (Creator Launch/Drop and Multi-Creator Campaign)
- 6Global media coverage and show/event opportunities for winners
- 7Structured entry process with guidance and early pricing benefits
Target Customer Industries
Decision Makers
- 1Global CMO, The Coca-Cola Company US
- 2VP & Chief AI Scientist, Meta
- 3Global Chief Creative Officer, R/GA
- 4CEO, Audible
- 5Managing Director, Head of Creator & Gaming, YouTube
- 6Head of Model Behavior & Policy, OpenAI
- 7Co-Chief Executive Officer, Waymo
Client Results
- 1Over 80% of Webby Winners report earning new business and significant marketing exposure after their win
- 2The Webby Awards generated nearly 22 billion media impressions worldwide
- 3Winners receive coverage from major outlets (e.g., The New York Times, AdAge, The Hollywood Reporter)
Competitive Advantages
- 1Long-standing, global platform with decades of internet history
- 2High-profile jurors and industry leadership influence
- 3Significant media exposure and third-party credibility after winning
- 4Dedicated AI category suite reflecting evolving technology and culture
- 5Expansion into Creator Business and enhanced categories for podcasts and social/video content
Key Benefits
Case Studies & Success Stories
Success Stories: How A Webby Elevates Your Work
Winners discuss how earning a Webby Award elevated their work and opportunities.
Additional Product Information
Product Description
An international award program recognizing excellence on the Internet across Websites, video, advertising, media & PR, podcasts, social & games, apps, software & immersive experiences, creators, and AI-related work.
Target Market
Enterprises, brands, agencies, technology firms, publishers, creators, and nonprofits seeking recognition, credibility, and business opportunities for Internet-related projects.
Unique Value Proposition
A globally recognized, multi-category award with a prestigious judging panel and expanding AI and creator-focused honors, delivering broad media exposure and industry validation for Internet-based work.
Technical Requirements
Online entry system requiring setting up a Webby account; projects can span multiple categories; guidance provided throughout the entry process; early pricing available for the Deadlines.
Pricing Model
Pricing benefits tied to Early Entry Deadlines (e.g., Early Entry Deadline October 24, 2025) to lock in best pricing; additional deadlines referenced in related content.
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