Them
Business Profile
Core Value Proposition
Them provides LGBTQ+-focused news, culture, and community storytelling.
Target Customer
Readers and community members interested in LGBTQ+ news, politics, culture, entertainment, and self-help/advice content; general audience seeking LGBTQ+-focused perspectives.
Key Differentiator
Award-winning LGBTQ+ media brand offering cross-category coverage (news, culture, entertainment, style, community) and specialized resources in one platform.
Implementation Timeline
Not specified in content
Pain Points
- 1Lack of a centralized source for LGBTQ+ news, culture, and community perspectives
- 2Fragmented coverage across multiple outlets without a dedicated LGBTQ+ focus
- 3Need for LGBTQ+-specific resources, advice, and community-driven content
Key Features
- 1Newsletters with regular updates and breaking news alerts
- 2Multi-category content across News, Culture, Entertainment, Style, and Community
- 3Answers & Advice and First Person/self-authored pieces
- 4Video content and an online shop with affiliate partnerships
Target Customer Industries
Competitive Advantages
- 1Specialized LGBTQ+ focus with culture-forward storytelling
- 2Affiliation with a major publisher network (Condé Nast ecosystem)
- 3Regular newsletter delivery and email updates
- 4Integrated commerce/affiliate shopping opportunities
Key Benefits
Additional Product Information
Product Description
Them is a Condé Nast media brand delivering LGBTQ+-focused news, culture, entertainment, style, and community content.
Target Market
LGBTQ+ individuals, allies, and readers seeking in-depth LGBTQ+ coverage and community perspectives; advertisers seeking LGBTQ+ audiences
Unique Value Proposition
A recognized LGBTQ+-focused authority offering comprehensive coverage across news, culture, and community, under the Condé Nast network.
Technical Requirements
Not specified in content
Pricing Model
Not specified in content
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