Things
Business Profile
Core Value Proposition
Things provides a personal task manager that helps you plan your day, manage your projects, and make real progress toward your goals.
Target Customer
Individuals seeking personal productivity on Mac and iOS (Mac, iPhone, iPad, Apple Watch, Vision Pro).
Key Differentiator
All-new rebuilt app experience with a design-driven interface and powerful features (e.g., Magic Plus, Jump Start with natural language dates, Quick Find, headings and checklists) that deeply integrate across macOS and iOS and unify tasks, calendars, and reminders.
Implementation Timeline
Initial value and organization can be achieved within the hour after setup; ongoing updates and improvements provided through product updates and blog
Pain Points
- 1Difficulty organizing and keeping track of daily tasks and long-term projects.
- 2Disparate devices and workflows making task syncing and continuity challenging.
- 3Finding, filtering, and organizing to-dos quickly and efficiently.
Key Features
- 1All-new design with improved interactions, animations, and structure
- 2To-dos with details (tags, checklists, start date, deadline) and hierarchical headings
- 3Calendar integration: calendar events displayed with to-dos, Upcoming list
- 4Jump Start: quick date scheduling with natural language recognition and reminders
- 5Magic Plus: fast insertion and drag-and-drop placement of to-dos and headings
- 6Quick Find: fast app-wide search including tag-aware filtering
- 7Multi-window support on macOS and desktop-class editing on iOS
- 8Reminders with three methods (in-app, type, Siri) and Fastlane for instant cross-device updates
- 9Slim Mode, collapsible sidebar, and improved navigation
- 10Siri & Shortcuts integration, Markdown support, and deeper Apple ecosystem integration
Target Customer Industries
Client Results
- 1Improved organization and clarity of daily plans and long-term projects
- 2Cross-device synchronization via Things Cloud with immediate updates (Fastlane)
- 3Faster access to tasks and better productivity through advanced search, tagging, and structured lists
Competitive Advantages
- 1Deep integration with macOS and iOS features (Handoff, Split View, Widgets, Quick Actions)
- 2Rich, keyboard- and gesture-driven workflow (Quick Find, Jump Start, Multi-select, bulk actions)
- 3Well-regarded design and reception (Apple Design Award mentions, positive third-party quotes)
- 4Cross-device consistency and reliability via Things Cloud with Fastlane for reminders
- 5Extensive feature set that covers both simple tasks and complex projects (headings, checklists, calendars, reminders)
Key Benefits
Additional Product Information
Product Description
Award-winning personal task manager for Mac and iOS that helps plan your day, manage your projects, and make real progress toward your goals.
Target Market
Individuals seeking personal productivity and task management on Apple devices (Mac, iPhone, iPad, Apple Watch, Vision Pro).
Unique Value Proposition
A fully rebuilt, design-forward task manager with advanced list editing, calendar integration, and fast, cross-device syncing tailored for Apple ecosystems.
Technical Requirements
Platforms: macOS, iOS (iPhone, iPad), Apple Watch, Vision Pro; integrates with calendar and Siri/Shortcuts
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