Things

Business Profile

Core Value Proposition

Things provides a personal task manager that helps you plan your day, manage your projects, and make real progress toward your goals.

Target Customer

Individuals seeking personal productivity on Mac and iOS (Mac, iPhone, iPad, Apple Watch, Vision Pro).

Key Differentiator

All-new rebuilt app experience with a design-driven interface and powerful features (e.g., Magic Plus, Jump Start with natural language dates, Quick Find, headings and checklists) that deeply integrate across macOS and iOS and unify tasks, calendars, and reminders.

Implementation Timeline

Initial value and organization can be achieved within the hour after setup; ongoing updates and improvements provided through product updates and blog

Pain Points

1Difficulty organizing and keeping track of daily tasks and long-term projects.
2Disparate devices and workflows making task syncing and continuity challenging.
3Finding, filtering, and organizing to-dos quickly and efficiently.

Key Features

1All-new design with improved interactions, animations, and structure
2To-dos with details (tags, checklists, start date, deadline) and hierarchical headings
3Calendar integration: calendar events displayed with to-dos, Upcoming list
4Jump Start: quick date scheduling with natural language recognition and reminders
5Magic Plus: fast insertion and drag-and-drop placement of to-dos and headings
6Quick Find: fast app-wide search including tag-aware filtering
7Multi-window support on macOS and desktop-class editing on iOS
8Reminders with three methods (in-app, type, Siri) and Fastlane for instant cross-device updates
9Slim Mode, collapsible sidebar, and improved navigation
10Siri & Shortcuts integration, Markdown support, and deeper Apple ecosystem integration

Target Customer Industries

Client Results

1Improved organization and clarity of daily plans and long-term projects
2Cross-device synchronization via Things Cloud with immediate updates (Fastlane)
3Faster access to tasks and better productivity through advanced search, tagging, and structured lists

Competitive Advantages

1Deep integration with macOS and iOS features (Handoff, Split View, Widgets, Quick Actions)
2Rich, keyboard- and gesture-driven workflow (Quick Find, Jump Start, Multi-select, bulk actions)
3Well-regarded design and reception (Apple Design Award mentions, positive third-party quotes)
4Cross-device consistency and reliability via Things Cloud with Fastlane for reminders
5Extensive feature set that covers both simple tasks and complex projects (headings, checklists, calendars, reminders)

Key Benefits

1Plan daily tasks and manage long-term projects

2Organize with headings and checklists for clarity

3Instant search and navigation with Quick Find and app-wide tag search

4Cross-device syncing via Things Cloud with Fastlane for up-to-date reminders

5Natural language date input and flexible reminders

Additional Product Information

Product Description

Award-winning personal task manager for Mac and iOS that helps plan your day, manage your projects, and make real progress toward your goals.

Target Market

Individuals seeking personal productivity and task management on Apple devices (Mac, iPhone, iPad, Apple Watch, Vision Pro).

Unique Value Proposition

A fully rebuilt, design-forward task manager with advanced list editing, calendar integration, and fast, cross-device syncing tailored for Apple ecosystems.

Technical Requirements

Platforms: macOS, iOS (iPhone, iPad), Apple Watch, Vision Pro; integrates with calendar and Siri/Shortcuts

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