This Is Anfield
Business Profile
Core Value Proposition
This Is Anfield provides Liverpool FC news, transfers, videos, photos, fixtures, match reports, and fan-focused content including quizzes and debates for Liverpool FC supporters.
Target Customer
Liverpool FC fans and general football enthusiasts seeking up-to-date LFC news, analysis, and bite-sized fan content
Key Differentiator
Independent Liverpool FC coverage with an option for ad-free premium membership and a mix of news, analysis, nostalgia (Classic Matches), and interactive quizzes, plus a fan-centric presentation
Implementation Timeline
Immediate access to content; daily updates and a morning briefing newsletter available to subscribers
Pain Points
- 1Need reliable and timely Liverpool FC news and transfer rumours
- 2Desire for in-depth analysis and varied content beyond news (features, interviews, nostalgia, quizzes)
- 3Preference for an ad-free reading experience or premium access
Key Features
- 1News coverage and transfer rumours
- 2Injury News and match reports
- 3LFC videos and multimedia content
- 4Season pages, current squad listings, and coaching staff information
- 5Quizzes and features (My Liverpool Life, classic matches, interviews)
- 6LFC Women, LFC Academy, LFC Under-21s coverage
- 7Premium ad-free membership option
Target Customer Industries
Decision Makers
- 1Head Coach
- 2Manager
- 3Under-21s Manager
- 4Under-18s Manager
Client Results
- 1Readers stay informed with up-to-date Liverpool FC news and analysis
- 2Access to a mix of news, features, and interactive content (quizzes, lineups, quizzes)
- 3Option to read ad-free content through premium membership
Competitive Advantages
- 1Independent content brand with a dedicated Liverpool FC focus
- 2Premium ad-free option for a better reading experience
- 3Extensive coverage across Liverpool FC, including womenâs and academy teams
- 4Rich archive of features, interviews, and nostalgia pieces (Classic Matches)
Key Benefits
Additional Product Information
Product Description
Liverpool FC news and features site providing up-to-date news, transfers, videos, match reports, and fan-focused content including quizzes and nostalgia pieces
Target Market
Liverpool FC fans, football enthusiasts, advertisers seeking reach with LFC audiences
Unique Value Proposition
Independent, Liverpool FCâfocused media with a premium ad-free option and a broad mix of news, analysis, nostalgia, and interactive content
Technical Requirements
Accessible via web; mentions of a free app; presence on WhatsApp and Google News for distribution
Pricing Model
Premium membership exists to support ad-free experience; no explicit pricing listed in the content
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