This Is Anfield

Business Profile

Core Value Proposition

This Is Anfield provides Liverpool FC news, transfers, videos, photos, fixtures, match reports, and fan-focused content including quizzes and debates for Liverpool FC supporters.

Target Customer

Liverpool FC fans and general football enthusiasts seeking up-to-date LFC news, analysis, and bite-sized fan content

Key Differentiator

Independent Liverpool FC coverage with an option for ad-free premium membership and a mix of news, analysis, nostalgia (Classic Matches), and interactive quizzes, plus a fan-centric presentation

Implementation Timeline

Immediate access to content; daily updates and a morning briefing newsletter available to subscribers

Pain Points

1Need reliable and timely Liverpool FC news and transfer rumours
2Desire for in-depth analysis and varied content beyond news (features, interviews, nostalgia, quizzes)
3Preference for an ad-free reading experience or premium access

Key Features

1News coverage and transfer rumours
2Injury News and match reports
3LFC videos and multimedia content
4Season pages, current squad listings, and coaching staff information
5Quizzes and features (My Liverpool Life, classic matches, interviews)
6LFC Women, LFC Academy, LFC Under-21s coverage
7Premium ad-free membership option

Target Customer Industries

Decision Makers

1Head Coach
2Manager
3Under-21s Manager
4Under-18s Manager

Client Results

1Readers stay informed with up-to-date Liverpool FC news and analysis
2Access to a mix of news, features, and interactive content (quizzes, lineups, quizzes)
3Option to read ad-free content through premium membership

Competitive Advantages

1Independent content brand with a dedicated Liverpool FC focus
2Premium ad-free option for a better reading experience
3Extensive coverage across Liverpool FC, including women’s and academy teams
4Rich archive of features, interviews, and nostalgia pieces (Classic Matches)

Key Benefits

1Up-to-date news and transfer rumours about Liverpool FC

2In-depth match reports, injury updates, and coaching staff information

3Engaging fan content (quizzes, features, interviews) and nostalgia pieces

4Option to access an ad-free premium experience

Additional Product Information

Product Description

Liverpool FC news and features site providing up-to-date news, transfers, videos, match reports, and fan-focused content including quizzes and nostalgia pieces

Target Market

Liverpool FC fans, football enthusiasts, advertisers seeking reach with LFC audiences

Unique Value Proposition

Independent, Liverpool FC–focused media with a premium ad-free option and a broad mix of news, analysis, nostalgia, and interactive content

Technical Requirements

Accessible via web; mentions of a free app; presence on WhatsApp and Google News for distribution

Pricing Model

Premium membership exists to support ad-free experience; no explicit pricing listed in the content

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