This Old House
Business Profile
Core Value Proposition
[This Old House] provides expert home improvement guidance, DIY advice, and planning resources to help homeowners plan, budget, and execute remodeling projects with trusted editorial and TV-backed content.
Target Customer
Homeowners planning renovations, DIY enthusiasts, and home improvement professionals seeking guidance, cost data, and project planning resources.
Key Differentiator
combines TV show content, expert editorial guidance, cost-by-project data, and planning tools in one place, plus an Insider membership for ad-free streaming and exclusive content.
Implementation Timeline
Estimates and quotes can be generated quickly: the cost estimator prompts (e.g., Get Your Estimate) can be completed in minutes, including fields such as zip code and project details; some guidance is available immediately through content and tools.
Pain Points
- 1Lack of reliable, consolidated remodeling cost data and budgeting guidance
- 2Need for step-by-step project planning and DIY instruction
- 3Difficulty finding trusted contractors or product recommendations and pro referrals
Key Features
- 1Plan Your Project and Get Costs tools
- 2Interior/Exterior project guides across bathrooms, kitchens, flooring, roofing, etc.
- 3Get The Right Help: directories and referrals (e.g., All Star Pros integration for quotes)
- 4Insider membership: ad-free streaming, live Q&As, member discounts
- 5This Old House app and TV show content with project houses and episodes
Target Customer Industries
Decision Makers
- 1Director of Content
- 2VP of Marketing
- 3Marketing Manager
- 4Digital Product Manager
- 5Partnerships/Affiliate Manager
Client Results
- 1Access to cost guides and remodeling cost data to inform budgeting and planning
- 2Ability to obtain estimated project costs and connect with professionals via the platform
- 3Improved planning confidence through editorial guidance, how-to content, and ROI data
- 4Experience ad-free streaming and exclusive insider content to supplement DIY projects
Competitive Advantages
- 1Trusted brand with long-running home improvement editorial/TV content
- 2Integrated mix of how-to content, cost guides, and planning tools in one site
- 3Direct access to pro referrals and partner services (All Star Pros) for quotes
- 4Insider membership offering ad-free streaming, live Q&As, and exclusive content
- 5Extensive library of project case studies and real-world remodeling examples
Key Benefits
Case Studies & Success Stories
Carolina Comeback (Season 47)
This Old House follows five Asheville homeowners rebuilding after Hurricane Helene; later segments include renovations in Needham, MA and Walpole, MA.
Nashville Brick Cottage (Project House)
Part of This Old House project house repertoire highlighting a historic home renovation inside the Nashville project slate.
Glen Ridge Generational (Project House)
Renovation content focused on a multi-generational home in Glen Ridge as part of the siteās project houses showcase.
Lexington Modern (Project House)
Renovation case study featured as part of This Old Houseās catalog of project houses.
Additional Product Information
Product Description
This Old House is a home improvement and remodeling media brand offering how-to guidance, cost guides, project planning resources, and product reviews for homeowners; it also offers an Insider membership with ad-free streaming and exclusive content.
Target Market
Homeowners planning remodels, DIY enthusiasts, and home improvement professionals seeking reliable guidance, cost data, and project planning resources.
Unique Value Proposition
Trusted home improvement brand that combines editorial guidance, TV-backed content, cost estimation data, and planning tools with an optional Insider membership for exclusive, ad-free access.
Technical Requirements
Requires internet access; supports web-based tools and content; Insider membership is a premium feature; estimates routed through partner services (All Star Pros); app availability implied by 'This Old House App' reference.
Pricing Model
Insider membership offers benefits (ad-free streaming, exclusive content) but specific pricing is not disclosed in the provided content; some tools link to partner services (e.g., All Star Pros) for quotes.
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