This Old House

Business Profile

Core Value Proposition

[This Old House] provides expert home improvement guidance, DIY advice, and planning resources to help homeowners plan, budget, and execute remodeling projects with trusted editorial and TV-backed content.

Target Customer

Homeowners planning renovations, DIY enthusiasts, and home improvement professionals seeking guidance, cost data, and project planning resources.

Key Differentiator

combines TV show content, expert editorial guidance, cost-by-project data, and planning tools in one place, plus an Insider membership for ad-free streaming and exclusive content.

Implementation Timeline

Estimates and quotes can be generated quickly: the cost estimator prompts (e.g., Get Your Estimate) can be completed in minutes, including fields such as zip code and project details; some guidance is available immediately through content and tools.

Pain Points

1Lack of reliable, consolidated remodeling cost data and budgeting guidance
2Need for step-by-step project planning and DIY instruction
3Difficulty finding trusted contractors or product recommendations and pro referrals

Key Features

1Plan Your Project and Get Costs tools
2Interior/Exterior project guides across bathrooms, kitchens, flooring, roofing, etc.
3Get The Right Help: directories and referrals (e.g., All Star Pros integration for quotes)
4Insider membership: ad-free streaming, live Q&As, member discounts
5This Old House app and TV show content with project houses and episodes

Target Customer Industries

Decision Makers

1Director of Content
2VP of Marketing
3Marketing Manager
4Digital Product Manager
5Partnerships/Affiliate Manager

Client Results

1Access to cost guides and remodeling cost data to inform budgeting and planning
2Ability to obtain estimated project costs and connect with professionals via the platform
3Improved planning confidence through editorial guidance, how-to content, and ROI data
4Experience ad-free streaming and exclusive insider content to supplement DIY projects

Competitive Advantages

1Trusted brand with long-running home improvement editorial/TV content
2Integrated mix of how-to content, cost guides, and planning tools in one site
3Direct access to pro referrals and partner services (All Star Pros) for quotes
4Insider membership offering ad-free streaming, live Q&As, and exclusive content
5Extensive library of project case studies and real-world remodeling examples

Key Benefits

1Step-by-step guidance for home improvement projects

2Access to cost guides, cost ranges, and ROI benchmarks

3Project planning tools and “Find The Right Help” referrals

4Exclusive Insider content, live Q&As, and ad-free streaming

5Case studies and real-world remodeling examples to inspire and inform

Case Studies & Success Stories

Carolina Comeback (Season 47)

Case #1

This Old House follows five Asheville homeowners rebuilding after Hurricane Helene; later segments include renovations in Needham, MA and Walpole, MA.

Nashville Brick Cottage (Project House)

Case #2

Part of This Old House project house repertoire highlighting a historic home renovation inside the Nashville project slate.

Glen Ridge Generational (Project House)

Case #3

Renovation content focused on a multi-generational home in Glen Ridge as part of the site’s project houses showcase.

Lexington Modern (Project House)

Case #4

Renovation case study featured as part of This Old House’s catalog of project houses.

Additional Product Information

Product Description

This Old House is a home improvement and remodeling media brand offering how-to guidance, cost guides, project planning resources, and product reviews for homeowners; it also offers an Insider membership with ad-free streaming and exclusive content.

Target Market

Homeowners planning remodels, DIY enthusiasts, and home improvement professionals seeking reliable guidance, cost data, and project planning resources.

Unique Value Proposition

Trusted home improvement brand that combines editorial guidance, TV-backed content, cost estimation data, and planning tools with an optional Insider membership for exclusive, ad-free access.

Technical Requirements

Requires internet access; supports web-based tools and content; Insider membership is a premium feature; estimates routed through partner services (All Star Pros); app availability implied by 'This Old House App' reference.

Pricing Model

Insider membership offers benefits (ad-free streaming, exclusive content) but specific pricing is not disclosed in the provided content; some tools link to partner services (e.g., All Star Pros) for quotes.

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