Thrasher Magazine
Business Profile
Core Value Proposition
Thrasher Magazine provides skateboarding news, videos, photos, clothing, skateparks, events, music and more.
Target Customer
Skateboarders, skate enthusiasts, photographers, videographers, and fans seeking skate culture coverage.
Key Differentiator
Iconic, decades-long skate culture brand with integrated media across magazine, website and video content, plus a community-driven submission ecosystem (Photo & Editorial Submissions).
Implementation Timeline
Not specified in content.
Pain Points
- 1Need up-to-date skate news, video content and coverage of events.
- 2Need opportunities to publish and showcase skate photography, videos, and stories.
- 3Desire access to brand collaborations and limited-edition apparel or gear tied to skate culture.
Key Features
- 1News and features (articles and interviews)
- 2Video content and video premieres
- 3Photo galleries and photography submissions
- 4Magazine issues and covers archive
- 5Online shop and collaborations
- 6Events calendar and community resources
- 7Submission guidelines for photos, videos and stories
Target Customer Industries
Client Results
- 1Increased visibility and exposure for skate brands and collaborators through features and video premieres.
- 2Engagement with a global skate community via news, videos, and events.
- 3Opportunities for photographers and writers to submit work and potentially be published.
Competitive Advantages
- 1Longstanding, globally recognized skate brand (1981–2025) with deep cultural resonance.
- 2Multi-format platform combining magazine, online content, video productions, and e-commerce.
- 3Strong brand partnerships and collaborations (e.g., Dickies X Thrasher, ASICS, Vans, Monster, Etnies, Delivery, etc.).
- 4Dedicated submission pathway for photographers and writers, facilitating community contributions.
Key Benefits
Additional Product Information
Product Description
A skateboarding magazine and media platform offering news, videos, photos, clothing, skateparks, events, and more, with an accompanying online shop and submission guidelines for contributors.
Target Market
Skateboarders, skate culture enthusiasts, photographers and videographers, and brands seeking skate-culture marketing and collaborations.
Unique Value Proposition
An iconic, culture-defining skate brand that integrates magazines, videos, events, and apparel, while actively promoting community-created content and high-profile brand collaborations.
Technical Requirements
Not specified; site uses cookies with a privacy policy and cookie preferences banner.
Pricing Model
Not specified
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