Tim Ferriss Brand (Blog, Books, Podcast, and COYOTE Card Game)
Business Profile
Core Value Proposition
Tim Ferriss Brand provides practical tactics, routines, and life-design insights sourced from world-class performers via its blog, bestselling books, and The Tim Ferriss Show podcast, plus interactive entertainment through COYOTE.
Target Customer
{"Aspiring and established entrepreneurs","Business leaders and executives","Podcast listeners and fans of self-improvement and productivity","Readers of productivity, entrepreneurship, and lifestyle design books","Card-game players and social gamers interested in light, entertaining gameplay"}
Key Differentiator
A multi-format personal brand combining best-selling books (five #1 NYT/WSJ titles), a highly downloaded podcast (over 1B downloads; Best of Apple Podcasts 3x), and a card game collaboration (COYOTE) with Exploding Kittens, plus a long-running blog with diverse topics and free book chapters.
Implementation Timeline
Not explicitly specified in the provided content
Pain Points
- 1Need practical tactics, tools, and routines used by world-class performers
- 2Desire for insights on entrepreneurship, productivity, and lifestyle design
- 3Interest in entertaining, quick social experiences (card games) that still offer learning or insights
Key Features
- 1The Tim Ferriss Show podcast with deconstruction of world-class performers to extract tactics, tools, and routines
- 2Free chapters and promotional content for Tim Ferriss books
- 3COYOTE card game (collaboration with Exploding Kittens) with online and retail availability
- 4Extensive blog with categorized topics (Entrepreneurship, Marketing, Mental Performance, etc.)
- 5Media appearances and a robust media kit surface for branding and partnerships
Target Customer Industries
Decision Makers
- 1Investor (early-stage technology investor/advisor)
- 2Advisor (e.g., DonorsChoose.org advisor)
- 3Guest Lecturer (Princeton University)
- 4Henry Crown Fellow (Aspen Institute) — fellowship/position
- 5Speaker/Presenter (at conferences, events, and universities)
Client Results
- 1The Tim Ferriss Show has more than one billion downloads and has been listed as Best of Apple Podcasts three times
- 2Tim Ferriss is the author of five #1 New York Times and Wall Street Journal bestsellers, including The 4-Hour Workweek and Tools of Titans
- 3COYOTE card game has viral videos with over 250 million views and is sold online and through 8,000+ retail locations worldwide (Target, Walmart, etc.)
- 4Free chapters available for The 4-Hour Workweek, The 4-Hour Body, and The 4-Hour Chef
Competitive Advantages
- 1High-profile, multi-format brand delivering both entertainment and education
- 2Proven reach and credibility through bestsellers and a massively downloaded podcast
- 3Strong distribution channels for COYOTE (online and 8,000+ retailers) and partnerships with well-known brands
- 4Longstanding media presence and a track record of influential guest appearances
Key Benefits
Case Studies & Success Stories
COYOTE card game — distribution and viral reach
COYOTE is sold online and through 8,000+ retail locations worldwide (Target, Walmart, etc.). Viral videos of COYOTE have been watched over 250 million times.
The Tim Ferriss Show — audience reach and recognition
The podcast is one of the most popular in the world with more than one billion downloads and has been selected for 'Best of Apple Podcasts' three times.
Book bestseller status — The 4-Hour Workweek and related titles
Tim Ferriss is the author of five #1 New York Times and Wall Street Journal bestsellers, including The 4-Hour Workweek.
Additional Product Information
Product Description
A personal brand offering practical life-design and productivity tactics through the Tim Ferriss Blog, bestselling books, and The Tim Ferriss Show podcast, complemented by the COYOTE card game created with Exploding Kittens.
Target Market
Individuals seeking practical productivity methods, entrepreneurship guidance, personal development, and engaging entertainment through books, podcasts, and games.
Unique Value Proposition
A renowned, multi-format personal brand delivering proven bestsellers, a top-tier podcast with global reach, and a popular card game, all grounded in actionable tactics and life-design philosophy.
Technical Requirements
Website cookies and consent management are used; site notes that it is Amazon Affiliate-enabled (purchases through Amazon links may earn affiliate commissions); online streaming and podcast listening require internet access.
Pricing Model
Free access to some content (e.g., free book chapters); books and COYOTE are product purchases; site operates with Amazon affiliate links for referrals.
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