TiVo
Business Profile
Core Value Proposition
TiVo provides a unified live, recorded, and streaming TV experience across devices, helping users spend less time searching and more time discovering what they love.
Target Customer
Households with cable subscriptions or cord-cutters seeking an integrated TV experience; TiVo for Business customers (as indicated by site navigation and product listings).
Key Differentiator
Powered by TiVo OS on Smart TVs, offering universal watchlists across all streaming apps, personalized recommendations, voice control and search, plus TiVo+ free content and integrated DVR/TV experience.
Implementation Timeline
Not specified in provided content
Pain Points
- 1Time wasted searching across multiple streaming apps and live TV sources
- 2Fragmented content access across different platforms and devices
- 3Difficulty discovering personalized content and managing viewing across services
Key Features
- 1TiVo OS-powered Smart TV experience with personalization
- 2Universal watchlists across favorite streaming apps
- 3Industry-leading voice control and search
- 4TiVo+ free content network with 100k+ hours across 160+ channels
- 5DVR capabilities and integrated streaming access
Target Customer Industries
Client Results
- 140% more viewing time and 35% more viewing engagement via personalized recommendations (TiVo AutoStage data)
- 2TiVo device users collectively consume over 5 billion hours per year across more than 3.6 billion devices and vehicles
Competitive Advantages
- 1Unified experience combining live TV, on-demand, and streaming apps
- 2Personalization and tailored recommendations
- 3Voice control and easy search to reduce navigation effort
- 4Free content network (TiVo+)
- 5Widespread retail and online availability
Key Benefits
Additional Product Information
Product Description
TiVo provides a premium TV experience that brings live, recorded, and streaming content together, powered by TiVo OS and featuring personalized recommendations, voice control, TiVo+ content, and DVR capabilities.
Target Market
Households seeking an integrated TV solution; retailers and online sellers of TiVo products; TiVo for Business customers
Unique Value Proposition
One platform that unites OTA/cable/streaming with universal app watchlists, personalized recommendations, and a seamless, voice-enabled experience on a TiVo-powered smart TV or device
Technical Requirements
Smart TV powered by TiVo OS or TiVo DVR; internet connection for streaming and updates; activation and account setup
Pricing Model
Not specified in provided content
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